Blogdigger Search: subject:"B.L. Ochman"

March 04, 2009

Don't use programs that autofollow anyone who follows you on Twitter. It's a social network not a robot network. Don't broadcast messages on Twitter using bots. You'll just damage your brand, personal or corporate. Don't send friend requests on DIGG and then abuse the privilege with constant shout o...

he Power 150 - Top Marketing Blogs - By Todd [ Feed - Focus - Exclude ] by BL Ochman at 10:50 AM

February 19, 2009

Debunking Six Social Media Myths

An article I wrote about social media myths is online at Businessweek.com. For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putti...

Tags: alternative marketing , Marketing Strategy , Must-Read Articles , Social media , Internet Strategy , B.L. Ochman , Business Communications , social media marketing , Reality Marketing

B.L. Ochman's blog [ Feed - Focus - Exclude ] by BL Ochman at 12:17 PM

BL Ochman Debunks Six Social Media Myths Over at Business Week

BL and I adore eachother so I was very excited to receive an email from her last night with a link to her latest article on Business Week, Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free — check it out and check...

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Marketing ConversationÂ» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC [ Feed - Focus - Exclude ] by Chris Abraham at 10:19 AM

December 24, 2008

B.L. Ochman's 2009 Online Marketing Predictions: Mobile, Better Lighting, Subscriptions Rule

By B.L. Ochman With timerity, I offer my Internet marketing predictions for 2009. Thy are in no particular order. I think the words of the year will be mobile, subscriptions, lighting, and blog advertising. 2009 is going to be a roller-coaster ride, but we'll be fine in the end. I wish you all a yea...

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B.L. Ochman's blog [ Feed - Focus - Exclude ] by BL Ochman at 10:48 PM

December 10, 2008

The Doghouse: A Marketing Video That's Gone Viral and Why

Anyone who's ever been in a relationship can relate to these situations, although there surely will be some (men) people left wondering "But what's so bad about giving a vacuum as an anniversary gift?" The Doghouse came to me from women friends, it came in a direct message on twitter, and more than ...

Tags: memes , ad targeting , Viral Marketing , alternative marketing , advertainment , Marketing Strategy , Social media , Word of Mouth , Internet Strategy , B.L. Ochman , social media marketing

B.L. Ochman's blog [ Feed - Focus - Exclude ] by BL Ochman at 5:23 PM

November 21, 2008

The Most Important Question to Ask a Reporter BEFORE the Interview

What's the most important question you should ask a reporter before you grant an interview? I've been pitching and talking to reporters for what often feels like 100 years, but I finally learned that magic question this morning. I bet you'll say yes to all of these questions. I did, until today. It'...

Tags: Commentary , Media relations , alternative marketing , B.L. Ochman

B.L. Ochman's blog [ Feed - Focus - Exclude ] by BL Ochman at 8:08 PM

July 15, 2008

Dear Republicans: Keep Doing What You're Doing (heh!)

Social media = new media + opinion. Our opinion. If you want us to vote for you, buy from you, read you, or enter your contest, we want to hear your point of view, and then we want you to listen and respond to what we think. Social = two-way street. The Republican Party's clueless new video contest ...

B.L. Ochman's blog [ Feed - Focus - Exclude ] at 5:15 PM

July 09, 2008

Sadly, T Boone Pickens Use of Social Media Misses the Mark

"Neither presidential candidate is talking about solving the oil problem. So we're going to make 'em talk about it," Pickens says. The basic Pickens Plan is to reduce US dependence on oil by developing wind power and increasing the use of natural gas as fuel. Energy Outlet crunches the numbers here,...

B.L. Ochman's blog [ Feed - Focus - Exclude ] at 5:50 PM

May 07, 2008

Still Got the Flu, No Blogging Today

It came on like a ton of bricks on Monday, between 8 and 9 p.m. Tuesday: Being a stubborn sort, I worked until about 4 and then slept for 14 hours, with intermittent Twitter breaks to whine about how sick I am and get sympathy tweets. Wednesday, a lost day spent watching videos. Which videos? Dunno....

B.L. Ochman's blog [ Feed - Focus - Exclude ] at 4:14 PM

April 24, 2008

This is the World's Worst PR Pitch

I'm going to take out the names, because, really, I don't want to hurt these people. What I want is for PR people to - please, please - read this and laugh, and then never send out a pitch that remotely resembles this. I received this one twice. I responded the first time by saying that advertising ...

B.L. Ochman's blog [ Feed - Focus - Exclude ] at 8:29 PM