The latest episode of the Association for Downloadable Media (ADM)’s “Get The Download” podcast series is worth taking time to listen. The program covers much of the nuts and bolts of finding advertisers or sponsorships to monetize your Internet video creations. Interviewer Cathy B...

One of the many reasons that advertisers never really signed on to advertising within digital, downloadable media, is because of the measurement complexities - it's hard to know how people are using that media when they leave a website. Fortunately, after months of formal review, several members...

The Association for Downloadable Media (ADM), a group of episodic podcast outlets, has agreed to support standards for ad formats and audience measurement. The standards were created last summer and now have been adopted by some 25 participating organizations, ranging from independent podcasters to ...

There’s been a lot of discussion lately in the world of new media about the future of podcasting - people wondering what the current state of podcasting is and where it’s going. eMarketer forecasts that the audience for podcast consumption will double in the next two years, but even that...