Gregg Stewart has an outstanding post speaking to Marketing Integration in a Decentralized World. When you get a chance, please read the post and consider - not just the advice - but the solutions that are offered. One of the solutions mentioned was Aprimo. Aprimo is an Indianapolis-based company th...

I’ve been kicking the tyres of Google Website Optimizer recently and while I’ve been impressed at how slick and simple it makes split testing overall it does have a few flaws. The fact I can’t define landing on another site as a conversion action is one, and Google’s apparent...

We are constantly on a quest to conquer the next big thing. Mountain. Ocean. Planet. “Conversion Buster.” The next million dollar opportunity. Not that there’s anything fundamentally wrong with that quest. The challenge is that frequently in that quest we ignore the immediately ach...

This week I helped out Peter John Meiklem on a story for the Sunday Herald about the future of journalism. Amid all the job losses in the Scottish media, the piece looks at whether bloggers can step up to the plate and begin to supplant traditional media outlets. My view has long been that blogging ...

Written by Darrell Etherington. It can be hard convincing anyone that Twitter is a worthwhile business tool, even yourself. This is especially true if you’re business-minded and like to attach numbers to something in order to ascertain its value. It’s hard to get solid figures on the val...

Getting in touch with my Inner Jazz ` Vinnie Mirchandani, fellow Enterprise Irregular was gracious to invite me to guest blog reflecting on Atlassian hitting a new milestone: $100 million in all-time sales since inception. It’s not about the milestone, as reaching 14,706 customers as of today ...

Along with defining the keywords you want to target and running regular ranking reports, another (and perhaps more important) measure of how your organic marketing campaign is going is seeing what traffic you’re getting from your targeted keywords. Advanced segmentation You can do this in Goog...

I was going to blog on the Omniture API Token system this week (and I did write a draft) but I decided it would make more sense to give Omniture’s Chris Wareham a chance to answer my questions before I bothered to post them. I figured that would spare you having to read my questions and then Omnit...

I recently embarked on a project to use web site optimizer to improve conversions for our non-profit. As people who have been followin my Twitter stream know, I recently embarked on a project to use web site optimizer to improve conversions on a landing page I'm using for a Google AdWords campaign. ...

There has been plenty of hot air blown into the bubble that’s getting ready to burst on Internet marketers again. I watched it happen the first time. With all the financial chaos crashing around us now, the last we need is the blind ignorance of the “new economy” happening again. E...