March 02, 2009
A new commercial for Good Knight aerosol, a Godrej Sara Lee brand is doing the rounds of ad blogs. Via Ads of the World. Very well crafted, sophisticated and drives home the point. While it brings out a laugh, so does the brand’s website - albeit unwittingly. There seems to be a huge mismatch betw...
he Power 150 - Top Marketing Blogs - By Todd
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bhatnaturally
at 7:44 AM
February 19, 2009
Here’s a smashing list from Lee Odden over on Online Marketing Blog, Best and Worst Practices Social Media Marketing: Start with a plan, not tactics.  Research and build a Social Media Roadmap involving:  Audience, Objectives, Strategy, Tactics, Tools/Technology and Metrics. “Give to getâ...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Chris Abraham
at 10:24 AM
February 12, 2009
When a single man goes up against a faceless, all powerful enemy - whether it’s a government or a company or some other sort of organization - it always makes for at least decent drama. We all like to think of ourselves as being able to see past through the wool that “the man” trie...
Movie Marketing Madness
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Chris
at 5:00 PM
February 10, 2009
It’s always a problem when movies are made in one era and viewed in another certain aspects of the society and culture that are portrayed in the film wind up not ringing quite right with contemporary audiences. So the attitudes and behaviors of, say, the playboy culture portrayed in An Affair ...
Movie Marketing Madness
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Chris
at 3:21 PM
February 07, 2009
We’ve been talking quite a lot lately about the future of advertising in the current recession and how we still hope that advertisers will restructure their budgets to pay for more online impressions instead of paying for expensive TV advertising that is also told to be more difficult to evalu...
Profy
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Svetlana Gladkova
at 12:45 PM
February 06, 2009
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Seen a lot of big bellies on the web lately - like the ad above? How about ads you might normally see running on low-ranked blogs, like for Snorg tees (also above), popping up on mainstream news sites? Feeling like your credit might be in trouble, even if it's not? I would have the same fe...
he Power 150 - Top Marketing Blogs - By Todd
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Steve Rubel
at 5:33 AM
February 04, 2009
We’re continuing our coverage of our Fifth Annual Search Marketing Scorecard, which looks at how well advertisers on this year’s Super Bowl broadcast integrated their search engine and social media marketing. Yesterday we pointed to Touchdowns… the brands that made into our top tier. As you mi...
he Power 150 - Top Marketing Blogs - By Todd
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Anthony Iaffaldano
at 6:05 PM
January 30, 2009
Lately I’ve been feeling pretty depressed every time I had to drive around the city here in Novosibirsk for one simple reason: watching totally empty billboards everywhere constantly reminds me of recession wherever I go. No, I don’t want to say there are no outdoors ads here - it’...
Profy
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Svetlana Gladkova
at 1:45 PM
January 26, 2009
"Without scarcity to sell ('You have to go through us to reach the local market') newspapers are stuck. Not only do they need to continue to bear the burden of local newsgathering, but they can’t underwrite those costs anymore as print dollars dry up and online prices are driven down ...
Martin Stabe
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Martin Stabe
at 2:29 PM
January 21, 2009
My buddy David Gelles writes for the Tech section of the FT, my favorite paper. Check out his latest article, New corporate firefighters. Sadly for me, he can’t shamelessly promote my company, Abraham Harrison LLC, because he has ‘journalistic integrity;’ however, it is awesome he ...
Marketing Conversation» Marketing Conversation - New Marketing and Social Media by Abraham Harrison LLC
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Chris Abraham
at 4:37 PM
