Google announced a new plan to offer ads to users based on general areas of interest. Google will use data that they accumulate that indicates general broad areas a surfer might be interested in. To develop interest categories, we’ll recognize the types of webpages users visit across the AdSen...

Per il proprio programma AdSense, Google lancia in beta test degli annunci pubblicitari basati sui reali interessi degli utenti (interest-based). A differenza dei classici annunci contestuali fino ad ora visualizzati da AdSense, quelli cioè specificamente correlati alle ricerche utente sul mo...

Que no sorprenda esta oleada de noticias de publicidad online, en un mercado supuestamente en crisis, todos están perdiendo los estribos y buscan optimizar su posición en el mercado. Lo vimos hoy con los megabanners que se vienen como tendencia y ahora Google anuncia que va a aprovechar su conocim...

Retargeting es una forma de publicidad en la cual se muestra anuncios basados en acciones previas hechas en internet. Por ejemplo: un usuario entra a una tienda en línea y consulta la venta de accesorios para el iPhone, acción que es “registrada” por el sitio que invierte en publicidad...

The Google AdSense blog suggested that publishers add the Google News Widget to their web site. But publishers are not understanding why they should direct people off their web sites for free. A WebmasterWorld thread asks, what is the incentive......

Google has announced the launch of "Internet-based" advertising as a beta test for the company's partner sites and on YouTube. In other words, Google will be serving ads based on sites users visit. Google will allow you to choose categories for ads you want to see. You can also tell them c...

Google entra en el behavioral targeting, es decir, anuncios basados en la navegación de los usuarios y no sólo en el contexto. De esta manera los anuncios que nos mostrarían en sitios con AdSense - de entrada van a probar con Youtube, explican el blog oficial - se calcularía no sólo en función...

Schrijver John Battelle sloeg met zijn boek “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture” de spijker op zijn kop. Google was niets anders dan een “database van intentiesâ€�. Het feit dat dagelijks miljoenen mensen de zoekmachine gebru...

Google today is launching a form of behavioral targeting advertising named Interest-Based Advertising. Interest-Based Advertising allows advertisers to deliver ads based on hundreds of interest categories and previous interactions with those users. The beta is opening to select advertisers at first ...

I'm interviewing for an online support position. A prerequisite is knowing pay-per-click. I've got lightweight knowledge and need to ramp up my skill set. The company I'm applying with needs a good support professional, which I'm qualified to do. The support arena is for users of pay-per-click servi...