March 10, 2009
Vinny Warren of The Escape Pod likes what he calls "the hard sell."What is the hard sell? The hard sell is the ad that instantly makes you want what's being advertised. You'd think this would be the permanent orientation of advertising ALL THE TIME. But it isn't. People can get a bit lax in good eco...
he Power 150 - Top Marketing Blogs - By Todd
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at 7:50 PM
March 08, 2009
Hugh MacLeod pulled a Jason Calacanis and started an email newsletter (something my friend Tom Asacker advised me to do a few months ago). I've received a couple editions now, one today. In today's edition, Hugh mentions that his time in the ad biz prepared him well for the steps he would eventually...
he Power 150 - Top Marketing Blogs - By Todd
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at 4:22 PM
February 14, 2009
George Parker is a much decorated copywriter, emerging author and one of the more colorful bloggers in western culture. He resides in Boise, Idaho but his mind and body are often elsewhere. Parker's new book, The Ubiquitous Persuaders is billed as a "fifty year update of Vance Packard's book The Hid...
he Power 150 - Top Marketing Blogs - By Todd
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at 4:26 PM
"Dumb it down, Burn!" I haven't heard these words in a while, but I used to hear them regularly. Chances are you've heard them to, in all the various forms such defeatism takes. In the foreword to George Parker's new book, The Ubiquitous Persuaders , Jeff Goodby shares his thoughts on the practice.D...
he Power 150 - Top Marketing Blogs - By Todd
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at 12:43 PM
February 02, 2009
After watching last night's run of commercials, Paul Venables was not impressed. Now the San Francisco ad man is calling for a creative New Deal.An armistice in the battle being raged in American homes every Super Bowl. A peace accord in the war over garnering cheap laughs. Let us lay down our lovea...
he Power 150 - Top Marketing Blogs - By Todd
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at 12:39 PM
January 28, 2009
Editor's note: Jerry Ketel is one of Portland's leading figures in the agency business. He runs a firm with his name on the door and he's President of the Portland Ad Fed. Recently, Ketel attended a class that moved him. Here's his account. Instead of navel gazing, maybe it's time to rebrand yoursel...
he Power 150 - Top Marketing Blogs - By Todd
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at 8:18 PM
January 25, 2009
This is a recent commercial from T-Mobile that is almost identical in execution to this stunt (the second video), except there's like a billion times more dancing in this one. Basically a bunch of confederates (damn you, the north!) are walking around in a train station when they bust out in dance a...
Geekologie - Gadgets, Gizmos, and Awesome
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at 9:00 PM
November 24, 2008
by Marissa Louie ZOMG Our angel and VC friends have done it again. They’d rather roast our insides than roast the turkey. Turn that portfolio company from turkey to turnkey. Joke’s on us, VC billionaires . Purchaze -1- Paul Kedrosky: Somali Pirates and TARP *PAULSON: TARP PIRATE EQUITY I...
bub.blicio.us
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at 11:00 AM
July 17, 2008
Agency Tart reporting from the front lines of Adlandia, confirms that this is a tough business. In Boston today for a huge online branding presentation to my biggest client. My nemesis agency was there as the client’s overall brand presence. What corporate ass-kissing fuckheads. Anyway, our travel...
he Power 150 - Top Marketing Blogs - By Todd
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at 12:16 PM
May 16, 2008
John Jay, Executive Creative Director and Partner of Wieden + Kennedy, is working harder than you. But hard work in Portland might not be what you're thinking. Here's an indcator, from Jay himself: ...we are constantly searching for people who thrive on freedom, those with an ability and willingness...
he Power 150 - Top Marketing Blogs - By Todd
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at 7:53 PM
