ADOTAS — The toughest part of my job is sifting the wheat from the chaff when it comes to ad networks. With more than 350, and growing, it’s hard to distinguish, with hard, reliable data, which has the right model as opposed to the bad actors out there. Blaise Nutter, from iMedia, had a ...

ADOTAS — Gay Ad Network has the launched the Lesbian Ad Network with Chemistry.com and Switzerland Tourism as the official network launch partners. The Lesbian Ad Network is comprised of lesbian brands throughout the world, and offers a unique platform for reaching the lesbian market across br...

startups, Internet, Entrepreneurship Gregory T. Huang wrote: Are you a new tech entrepreneur in the Seattle area? Or interested in the workings of startups from a Northwest perspective? If so, you should check out Marcelo Calbucci’s “ultimate guide,” which he posted on his Seattle ...

Just a small post for you kids.. I hear A LOT of rumors, everyday, for the last 2+ years for our industry. Most of them are crap. Many of them are just network drama that I care about less and less. But then there are those few times where people contact me or approach me at [...]...

So now that I have given you a little background on Behavioral Targeting/Advertising (with the help of some comments from friends – thanks guys!), I think it is important to inform you on what regulations are currently in place and what further regulations are being proposed. There has been much d...

ADOTAS – When the Gay Ad Network launched in August of 2007, it hoped to double its network size in a year: they beat their goal. In the last seven months, the network has become the largest in the lesbian, gay, bisexual, and transgender community, the company said. It sites the comScore Media Met...

Pick up the newstand copy of Advertising Age today if you can.  Today’s copy includes a circular entitled “Ad Network & Exchange Guide” and so far, it’s excellent if you are involved in digital media or the advertising business.  I haven’t finished reading it as I...

There are reports in the blogosphere (first, here) rumoring that Federated Media Publishing (FM) raised $50 million at a $200 million pre-money valuation. FM is essentially online media sales house that brokers display (banner) and other ads on some two hundred blogs and other sites. It is powered b...

Andrew Chen has a good post on how to forecast advertising for web startups: The right way to model out inventory is a number of equations - I’ll pretend that a site has two types of inventory, their “brand” stuff and their “direct response” (aka remnant) inventory: Bra...

A couple of weeks ago I thought I’d take a stab at advertising through Project Wonderful.  I’d seen it on a few sites and was really interested - because it was about bidding to get your ad seen.  How cool was that!  LOL.  So I signed up and was ready to advertise in no time. I added...