Major League Gaming (MLG) rides a fine line between technology, entertainment, and sports—if you consider teams of players duking it out over games like Halo 3 and Rainbow Six Vegas a sport. It holds its Pro Circuit tournaments in spaces like the Hard Rock Hotel Las Vegas and the Meadowlands; game...

Right in time for March Madness—and a challenging environment for online advertising—ESPN360 last week starting allowing marketers to place ad insertions into live event streams.  Since Friday and continuing through March 15, advertisers will be featured in live streams of at least 124 coll...

AOL (NYSE: TWX) and NBCU have struck a syndication deal. AOL will syndicate posts from its FanHouse blog to NBC Universal's Local Media TV station websites—marking the first time those two entities have worked together. For AOL, it's a start to fulfilling its new content strategy under its web pub...

Back in December, Bob Bowman told me that Major League Baseball Advanced Media planned to cut subscription prices for the 2009 season by at least 20 percent as a response to economic hard times. That was then. The pricing announced for this year does include a pay cut for annual plans—a $10 decrea...

—E-Trade wins, Denny's loses in report on Super Bowl ad/search integration : IPG's Reprise Media released this year's Search Marketing Scorecard, which ranks Super Bowl advertisers on how well they paired their TV spots with search/social media presence. A big winner this year was E-Trade: the com...

Online sports entertainment company OneSeason.com has closed a $3.5 million first round of funding; Charles River Ventures led the investment. The SF-based company will use the funds to add social features and a marketplace around its virtual sports exchange, which lets members use real money to inv...

Getting Traffic In some of my recent blog posts I mentioned so-called user generated content. Many webmasters believe it is a vital element of a long term, strategic SEO. Today I want to get back to this subject more in detail. Let’s start from the basics. When you are building a commercial web si...

Casual sports games developer Play Hard Sports has closed an $8 million second round of funding. Valhalla Partners led the round, with additional funds from TriplePoint Capital and existing investor New Enterprise Associates. Foxboro, Mass.-based Play Hard has raised $13 million since its launch in ...

Honorable mentions: Starflyer 59 - Dial M Good to have a new record from SF59. It just so happens its good too… Protest The Hero - Fortress Proof that Ryan Adams isn’t all Canada is good for… Lil’ Wayne - Tha Carter: III “OK you’re a goon… but what’s a...

CBS (NYSE: CBS) and Time Warner's Turner Networks are in discussions about making a joint bid for the broadcast rights for 2014 and 2016 Olympic Games, AP confirmed. Both media giants caution that the talks are merely exploratory and no plans have been put in place. NBC Universal (NYSE: GE) has the ...