February 11, 2009
Everyone wants to know how to sell better, yet everywhere we turn, we have people who want to learn to become better buyers. Directionally, these are push and pull. The question we asked yesterday was do we push through the current challenges as is, or do we alter ourselves to meet this new landscap...
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Valeria Maltoni
at 7:00 AM
December 09, 2008
It doesn't matter where you see yourself fit in the hierarchy or, if you're lucky, the ecosystem. Public relations, marketing, social media communications - we're all in the business of understanding each other and what we want and need and by doing that transforming what is now into what is next. T...
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Valeria Maltoni
at 7:00 AM
July 10, 2008
Inspired by the pages of Herd , a book about the hidden truth of who we are as penned by Mark Earls, I have been thinking about the usual suspects in a new light. You know, those elements of marketing, those untouchables in every circle, who are taken for granted as they are. That includes the celeb...
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at 9:48 AM
July 08, 2008
Word of mouth is a beautiful thing. We tell our friends about something we like, we hear about stuff that works from peers and colleagues. That's how most of us make purchases these days. Actually, that's how many of us always made purchases. Here's some background information about word of mouth fo...
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at 12:24 PM
June 26, 2008
Dave Bruno, a 37-year old Californian entrepreneur, is launching into a challenge - he calls it the 100 things challenge. He's working on cutting down what he owns to 100 items total. The fascinating conversation in the comments to his post centers mostly around how he counts the items - per pair, p...
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at 7:30 AM




