Filed under: Wagons/Estates, Hatchbacks, BMW BMW's 1 Series is stuck between a rock and a hard place, neatly slotting in between BMW's perennial best-selling 3-series and the FWD wunderkind, MINI. Loaded-up Coopers pass the $30K mark with ease and the base 3-Series model starts in the same neighborh...

Filed under: Coupes, Marketing/Advertising, BMW Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. S...

Filed under: Coupes, Marketing/Advertising, Videos, BMW click image above to view video The BMW 1-Series looks like it's going to be a well-placed shot in the arm for BMW. The sporty coupe will hit the scene in the U.S. just as Americans are becoming more interested in rear-wheel-drive vehicles agai...

Filed under: Coupes, Marketing/Advertising, Videos, BMW The BMW 1-Series is on the verge of being sold here in the U.S., which means the multimedia blitz is on its way. With automakers getting more creative to capture buyers attention, spots are getting more high tech, and less reality based. BMW br...