Google's new "Interest Based Advertising" (IBA) program represents the company's first foray into what is generally called "Online Behavioral Advertising" (OBA): In order to deliver more relevant advertising, Google will begin tailoring ads delivered through AdSense on the Google Content Network (GC...

Position: Contract Mechanical Engineer Duration: Start ASAP and contract estimated to end in December 2009 (dependent on projects, budget and performance, there may be an opportunity to convert to regular employee). Rate: Target is between $60-80 per hour We would like to find an excellent contract ...

Google today took a major step into the controversial targeted advertising space market by introducing a global display advertising system on YouTube and other networks. The programme means advertisers will focus their campaigns on users who have previously visited related sites, or who have express...

The Progressive Automotive X Prize has drawn a lot of impressive cars, but one of the coolest has to be a carbon fiber-bodied, Corvette-inspired biodiesel hybrid that opens like a clam. Lightning Hybrids says the LH4 will achieve 100 mpg and do zero to 60 in 5.9 seconds. Power comes from a 90-horsep...

The television marketplace known as "The Upfront" will start heating up  by the end of March, and although internet inventory isn't on the table, expect it to be in the back room. Far from the celeb and buffet-filled galas they used to be, the upfront is expected to be a pressure-packed process thi...

Product Brand: Helicoil Product Category: Fasteners Lines: 1 line item valued at $1,000 Details: About Power Coil Silver Plate Screw Thread Inserts Silver Plated Power Coil Inserts are used to prevent seizure and galling in high temperature applications. They are commonly used in aero-engine applica...

Widely Acclaimed Hip-Hop Science Education Concert to Reach Over 17,000 Students during 10-Week Tour MORRIS TOWNSHIP, N.J., March 9 /PRNewswire-FirstCall/ -- Honeywell (NYSE: HON) and the U.S. National Aeronautics and Space Administration (NASA) today announced the spring 2009 tour of their award-wi...

Note from Phil: This is an excerpt from one of my favorite books of all time, Made to Stick, by Chip and Dan Heath. This excerpt discusses how to UNstick an idea. Later this week I’ll be giving away a copy of this book to one lucky reader, so please read on to get a sneak peak of this remarkab...

Filed under: Geneva Motor Show What the hell is a gigapan image? It's an image used taking a robotic device that takes a bunch of little images and stitches them together to make one giant, high-resolution image. You may remember seeing the gigapan image of President Obama's inauguration speech back...

We've been writing about the Tesla Roadster for more than a year, and Tesla Motors finally gave us the chance to drive one. For two hours. Around town. With a PR flack riding shotgun. Despite the short leash, we pushed the electric sports car hard enough to know it's quick, nimble and fun — but no...