Today, AT&T made a major announcement: that it will invest more than a half-billion dollars over the next decade to purchase more than 15,000 alternative-fueled vehicles — 8,000 vans powered by compressed natural gas, and another 7,100 hybrid passenger cars. The telecommunications giant estima...

If you were to believe the hype — from politicos, the mainstream media, the blogosphere, academics, activists, and countless green gurus — you'd think that President Obama and Congress are readying to unleash small armies of green workers across the USA. "Green jobs" has become a rallying cry fo...

I'm not sure whether it was strategic or serendipitous that the World Business Council on Sustainable Development released a report on sustainable consumption just a week before a recessionary Christmas — a time when countless millions were torn between the desire to shop and insufficient means to...

For all the media reports about a surge in "green jobs," one place we won't be seeing them is in the media itself. The past few weeks and months have been devastating for environmental journalism. Just after Thanksgiving, Fortune magazine gave layoff notices to Marc Gunther, one of the leading busin...

What will the world of sustainability look like a decade from now? It's anyone's guess, of course, but most companies seem to be operating as if that world will look substantially like the one we encounter today. That's possible, but not probable. Things are happening too fast — politically, econo...

Last week, the Rockefeller family made an historic challenge to Exxon Mobil Corp., the company founded by John D. Rockefeller in 1870 (as Standard Oil), and in which dozens of family members still hold stock. The challenge came in the form of a shareholder resolution to require an independent chairm...

This just in: pretty much every consumer is concerned about the environment and is thinking conscientiously about what they buy — how it's made, under what conditions, and by whom. All you have to do is make good, green stuff and they'll buy it! We've reached the tipping point! Sound too good to b...

Is green marketing just a series of lies? That's one conclusion to be drawn from a new study that examines hundreds of environmental labeling claims and found pretty much all of them wanting, suffering from sins of either omission or commission. Is it any wonder that consumers are overwhelmingly war...

One of the pleasures of my recent visit to Bentonville, Arkansas, was meeting Dan Coody, mayor of Fayetteville, the "big city" (population: 67,000) about twenty-eight miles down I-540 from Wal-Mart's headquarters. Fayetteville, it seems, is becoming a hub of green business activity. As the...