Results 1 - 10 of 23 for author:(Steven Silvers)
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February 08, 2009

In the Internet-fueled echo chamber, a crisis within your industry can easily become a PR problem for your company too. This is particularly true in food-borne illness situations. Extensive media coverage of precautionary government warnings and companies pulling products from menus or shelves all a...
(Obsolete Feed) [ Feed - Focus - Exclude ] by Steven Silvers at 4:04 PM

February 02, 2009

It's Monday after the world's best-and-brightest brand marketers chunked $206 million on Super Bowl spots. Here's what we learned about TV advertising: Animals still sell. | Four of the ten most popular Super Bowl ads featured horses, dogs and monkeys. Many Americans thought the Budweiser Clydesdale...
Scatterbox by Steven Silvers [ Feed - Focus - Exclude ] by Steven Silvers at 3:37 PM

December 29, 2008

Stakeholders of the nation's most powerful sports product are demanding action in response to the Detroit Lions, which on Sunday became the first NFL franchise in 32 years to go an entire season without winning a game. National Yahoo Sports! columnist Dan Wetzel says it's time to get tough with team...
Scatterbox by Steven Silvers [ Feed - Focus - Exclude ] by Steven Silvers at 3:40 PM

October 11, 2008

By Steven Silvers Does fear of being outed deter companies and interest groups from hiding behind fake grassroots organizations? Not so much. Fueled by the Internet, counterfeit citizen groups are spreading like mushrooms in the soggy shadows of special interests. Every once in a while some high-pro...
Scatterbox by Steven Silvers [ Feed - Focus - Exclude ] by Steven Silvers at 12:01 AM

June 09, 2008

Like most Americans I don't watch CBS News Sunday Morning. So I didn't hear CBS legal analyst Andrew Cohen's rant about PR people being liars. And like most Americans I don't really care what one talking head on a Sunday morning news show says about the "PR industry." Big deal. TV commentators, repo...
Scatterbox by Steven Silvers [ Feed - Focus - Exclude ] at 6:44 PM

May 15, 2008

"Playboy is good entertainment while you are on the can. They have jokes and good stories." ... Army Private First Class Greg Smith, 21, on why he doesn't support proposed legislation that would ban the sale of "milder" adult magazines at all military bases bases around the world. The Military Honor...
Scatterbox by Steven Silvers [ Feed - Focus - Exclude ] at 3:11 PM
"Playboy is good entertainment while you are on the can. They have jokes and good stories." ... Army Private First Class Greg Smith, 21, on why he doesn't support proposed legislation that would ban the sale of "milder" adult magazines at all military bases bases around the world...
Scatterbox by Steven Silvers [ Feed - Focus - Exclude ] at 3:11 PM

April 29, 2008

Propaganda posters like these helped America win World War II.  Not to belittle the many fine public service campaigns out there, but I'm wondering if such simple, bold Big Brother messages would work today to promote conservation, saving for retirement or other positive social behavior change?...
Scatterbox by Steven Silvers [ Feed - Focus - Exclude ] at 11:14 PM
Propaganda posters like these helped America win World War II.  Not to belittle the many fine public service campaigns out there, but I'm wondering if such simple, bold Big Brother messages would work today to promote conservation, saving for retirement or other positive social behavior change?...
Scatterbox by Steven Silvers [ Feed - Focus - Exclude ] at 11:14 PM

April 24, 2008

Every minute, another PR agency announces that it has launched a new "social media" department to help clients leverage the amazing power of the blogosphere. offering. Many of these agencies publish their own blogs to help develop new business by sharing milestones, pointers and perspectives. Which ...
Scatterbox by Steven Silvers [ Feed - Focus - Exclude ] at 6:02 PM
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