It's always fun to watch how brands celebrate their anniversarys - especially when it is a brand targeting a younger audience and thus coming out with a "we're 60" campaign can pose some challenges. I've written how VW tackled it with a fun music site, how Diesel celebrated 30 with soft porn and now...

Whether or not you are a fan of porn or not, you have to give two of the industry's leading goliaths - Larry Flynt of Huster Magazine and Joe Francis of Girls Gone Wild! fame - or maybe their PR team huge gold stars for their recent announcement that the porn industry needs a bailout.  Major ne...

This is not a political blog or blog entry, and i'm definitely not saying I have any clear thoughts on who did what and who is right or wrong or anything of the like.  But as someone who tracks creative thinking, ideas, campaigns and everything in between I felt compelled to highlight the creat...

Yes that's correct; that headline is not a typo or a practical joke (and that is a photo with a beaver and a tampon).  Kimberly Clark has a tampon brand called U by Kotex in Australia that is showing signs of a classic example of a challenger brand that knows how to act like one no matter what....

42 Below.  This is now one of my favourite new brands to watch - simply because of a series of videos my friend Andrew just shared with me today which rocked my world and motivated me to explore a bit more about the brand.  42 Below is a company that makes vodka and gin, using some of the ...

I’m a dog guy – nothing against cats but I love my two chocolate Labradors (and my miniature dachshunds at my parents house too).  But, there are a lot of cat lovers and they are equally as superfreaky as dog lovers.  Over the past few years the people at Meow Mix have been exploring n...

I wasn't there in person to know if people were topless, maybe that is an Axe/Lynx campaign, but the gang at Nokia scored a homerun with their Skating Into Summer campaign, rolling across the the UK.  The event is a classic before it starts - rollerskating is good clean nostaglia and good for N...

I'm a big fan of adidas, and had the pleasure of working with them in the States for a few years before moving down under (hello, adidas Australia, give me a call).  In any case, the brand is known for really aligning its overall company focus or product/category mantra across all marketing dis...

Evolution of dance guy, crazy squirrels, miss south carolina, diet coke/mentos experiments, the daf punk body graffiti, the crying guy who loves britney, the crazy t-shirt guy, they are all there.  Take a quick look at the video and you'll instantly get an overdose of YouTube pop culture from t...

I've been a big fan of The Surfrider Foundation ever since I first heard about them through a campaign with client Mazda.  I was excited to hear about a new campaign they are launching that is focused on the enormous amounts of trash on beaches.  The campaign is of course maximizing multip...