I’m lucky enough to sit on quite a few judging panels for advertising and mobile industry awards - and AdMob has won quite a few awards over the last few years too. So I thought I’d take some of the collective learnings and share them with you. I’d like to think that if you follow ...

I’ve been writing for a long time now about how the mobile is going to do to the PC, what the PC did to the mainframe. Mainframes certainly aren’t extinct, but they’re a niche market today. The scenario I see is that the mobile will become our primary digital device and that when w...

I’ve been following the rise and rise of Flirtomatic for the 3+ years since they launched and they’ve really pushed the barriers of innovation during that time. One area that demonstrates this is their introduction and usage of virtual gifting. While advertising is certainly a key part o...

Google announced yesterday that they had extended their Book Search project to mobile, which means that they’ve turned iPhones and Android handsets into book readers. Which is a pretty cool concept, I’d say. The portfolio consists of 1.5 million free books that are in the public domain (...

I’ve long believed in the potential power of podcasting as a medium and as consumption currently stands at around 18% in the US, it’s starting to cross from niche to mainstream. I’d predict that this is just the start of things though and the big leap will happen when our mobiles h...

For those of you following MobHappy on Twitter, you’ll already have read my first three predictions, but here goes with the long form version and a little more explanation. And if you’re not from around these parts, Carlo and my Predictions have become something of a tradition and weR...

As we move into that Predictions time of the year, it’s worth just reviewing how I did on my thoughts of what 2008 would hold. It’s worth just saying that these things have a habit of sounding a little bleeding obvious now they’ve happened. But it’s not that easy - go on try ...

I’m just reading Malcolm Gladwell’s (he of The Tipping Point and Blink) new book, Outliers and very interesting it is too (link on the right). More to the point it’s a very salutary story for our times and all those people and companies out there who are suffering right now. Let me...

It’s become something of a MobHappy tradition to do our predictions for the New Year and I’m sure we’ll be doing the same thing towards the end of 2008. A quick look at our predictions for this year also indicates that the boys have done good again, but we’ll be reviewing the...

Many thanks to the team at Mobile Entertainment Magazine for elevating me into their ‘50 Most Important People in Mobile Content’ for the second year running - very flattering. In fairness, the list is probably more controversial than Maradona’s Hand of God goal in 1986 because it&...