I love the Girl Scouts and actually was one for a couple of years long ago. Still have a great orange layer cake recipe captured in my quest for the cooking merit badge. And now our daughter Charlotte is a Daisy (pre-Brownies). So I was dismayed to learn that the Girl Scouts are stumbling with the i...

Even in today's social media world, one of the key ways organizations get their messages out to key audiences is through the traditional news media. And even with the downsizing of news organizations and mainstream journalism’s shift to the Web,......

Walking on the beach last week (a heavenly respite), I was struck hard by the powerful strategy of this one vacation rental spot . Note the mailbox location and label.  Unlike the hundreds of other beach front properties, these folks are 150% audience-focused. They've noted that Florida visitors wa...

Doing it right means thoughtful communications planning based on hard data and linked hand-in-hand with your organization's goals. But most of you don't do marketing planning, especially now when the changes are coming a mile a minute. What I hear back from nonprofit communicators is that there's no...

In an era where even Loehmann's (THE original discount ladies clothing store w/famously-communal dressing rooms) has a Facebook fan page, you know it's hard to get through to your network of supporters, much less engage them. But giving folks a chance to go beyond -- whether behind the scene...

In an era where even Loehmann's (THE original discount ladies clothing store w/famously-communal dressing rooms) has a Facebook fan page, you know it's hard to get through to your network of supporters, much less engage them. But giving folks a chance to go beyond -- whether behind the scenes, after...

Not the one where Punxsutawney Phil climbs out of his hole to predict when spring will arrive (saw his shadow today, so keep the fire going), but the movie -- in which reporter Phil Connors (my fav Bill Murray) gets stuck in a small town and wakes up to the same day again and again. Same old, same o...

Not the one where Punxsutawney Phil climbs out of his hole to predict when spring will arrive (saw his shadow today, so keep the fire going), but the movie -- in which reporter Phil Connors (my fav Bill Murray) gets stuck in a small town and wakes up to the same day again and again. Same old, same o...

Obama's inauguration is a huge change for our country. The crowd in DC and the record-breaking count of CNN watchers shouts that strong and clear. Among many, there's a palpable sigh of relief today, and a massive return of hope. Less comfort for others; but still recognition of a huge chang...

Obama's inauguration is a huge change for our country. The crowd in DC and the record-breaking count of CNN watchers shouts that strong and clear. Among many, there's a palpable sigh of relief today, and a massive return of hope. Less comfort for others; but still recognition of a huge change. So YO...