Social media creates an open means of conversation between different government agencies and provides the government with new ways of reaching the public; it is an evolution in the democratization of government. Through social media, collaborators are able to create, organize, share and edit web con...

Marguerite Manteau-Rao highlights top results from a McKinsey survey of executives on the topic of Web 2.0 adoption. Some of the results include the necessity for senior leadership to help the bottom up initiatives: “senior executives often become role models and lead through informal channels.�...

Stephanie Massler examines how brand enthusiasm impacts media buying on Doe Anderson. Stephanie provides two thoughtful examples and offers five guidelines for an advanced media purchasing framework. These include focusing not on how many people you reach, but in how you are able to connect with you...

Liz Strauss at Successful Blog tackles the tough question of how to define a successful organizational blog. It is Liz’s experience that different people and departments within an organization often have their own ideas of what a successful blog is. According to Liz, the quality of the blog is ult...