Results 1 - 10 of 40 for author:(Matt O'Hern)
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March 11, 2009

 You deserve more ice-cream! That's the message from Ben Cohen and Jerry Greenfield founders of Ben and Jerry's Ice Cream, The dynamic duo have never been afraid to speak their mind on political and environmental issues, so it comes as no surprise that they're waging a war of words on one of th...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management [ Feed - Focus - Exclude ] by Matt O'Hern at 10:35 AM

March 02, 2009

 I always appreciate a promotional contest that demands creative efforts, because it empowers the competitors with a sense of pride and purpose. These contests simulatenously promote your product and provide your fans/customers with a chance  to showcase their creativity with their entries...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management [ Feed - Focus - Exclude ] by Matt O'Hern at 12:13 PM

February 27, 2009

Market analysts were puzzledwhen Cablevision (NYSE: CVC) paid $650 million for Newsday last May. Almost one year later $400 million of write-down, it was obviously a bad move, but Cablevision's latest decision makes their initial purchase look like Seward's deal for Alaska. Cablevision just announce...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management [ Feed - Focus - Exclude ] by Matt O'Hern at 9:30 AM

February 25, 2009

As I watch the mounting list of faltering newspapers, I'm reminded of the typical storyline for a horror movie- Everybody is a potential victim, and you don't know who's going to die next, but it's going to bloody. Following Chapter 11 Bankruptcy filings by the Philadelphia Inquirer and the New Have...
he Power 150 - Top Marketing Blogs - By Todd [ Feed - Focus - Exclude ] by Matt O'Hern at 2:00 PM

February 10, 2009

By now, you've learned that Yankees slugger Alex Rodriguez was confirmed as a steroid user. The resulting stigma will damage his place in pro baseball history, and many fans were frustrated by the fact he only confessed after allegations surfaced last week. It was a 180 from his answer to Katie Cour...
he Power 150 - Top Marketing Blogs - By Todd [ Feed - Focus - Exclude ] by Matt O'Hern at 11:13 AM

February 06, 2009

If there's a list of the worst crowd to tick off, New Jersyans are definitely in the top 10. As the son of two New Jersy natives, I learned that lesson the hard way, and Ticketmaster CEO Irving Azoff is feeling the heat after many Jersey-area Springsteen fans seeking tickets to his concert at the Iz...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management [ Feed - Focus - Exclude ] by Matt O'Hern at 2:00 PM

February 05, 2009

While millions of companies scramble for cost-cutting solutions in this economic recession, one store is already operating with a minimal staff, but it's thriving, with 8,500 stores worldwide, including 1,400 in the United States, and more to come. If you live in the suburbs of the New York or Phill...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management [ Feed - Focus - Exclude ] by Matt O'Hern at 3:52 PM

February 02, 2009

In the wake of Bloomberg's report that Adobe and Apple are colloborating to develop a flash player for the iPhone, many users, myself included, are wondering if they'll check another item off our wish list.  According to Bloomberg, Flash player is installed on 98% of the worlds PCs and the soft...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management [ Feed - Focus - Exclude ] by Matt O'Hern at 9:55 AM | 1 Citations

January 23, 2009

Plinky.com just launched, but it's hard to classify this new site. Plinky has some of the typical features on a social network, but it's main purpose is to provide unique and inspired content to your blog or social network profile. Each day, Plinky provides a prompt (a question, or a challenge) to e...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management [ Feed - Focus - Exclude ] by Matt O'Hern at 10:10 AM

January 21, 2009

Where do we go from here? That's the question most of us ask today.Regardless of your political views, nobody can deny the fact that we're in an economic crisis too sophisticated any single person, even President Obama, too handle on their own. Our financial crisis should motivate our small business...
MarketingShift: Daily Crash Course in Marketing Technology & Brand Management [ Feed - Focus - Exclude ] by Matt O'Hern at 12:51 PM | 1 Citations
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