Twitter and cell phone text messaging (<= 140 characters) have us expressing ourselves in sound bytes, sharpening our writing chops and communicating more whilst using many less words. It’s nothing short of cultural revolution, as our increasingly plugged-in populace evolves to more succinc...

In an environment rife with social media carpetbaggers, content theft and predatory jerks, we’ve settled on a holistic strategy to prove advice we offer. As part of our services we proactively lead clients to search marketing conferences and thought leaders. Think how much confidence this empo...

photo credit: Gandalfar In distributing content, it’s possible to increase posts’ propensity to go hot in social channels, simply by publishing correctly to social distribution networks built amongst individuals in your organization. Publishing “correctly” means, when pressin...

Download Song: The Gift In 1993, I composed and released 2 CDs blending early digital recordings of dolphins communicating, acoustic grand piano, global percussion and my favorite pop/jazz musician friends in Minneapolis. Having just enjoyed (mostly) a couple of years songwriting for PolyGram Intern...

Unlike most blog posts, I’m truly hopeful that (a) selected good Samaritan Mac evangelists will chime in to explain why I’m completely wrong. (b) Apple and software manufacturers will take this input and fix some baffling ticks. To my mind, it seems that we all need to pick between the b...

SES Chicago 2008 was a wonderful experience for our team and it was great for them to meet so many friends in person. I’m uber-proud of Nam, Peter, Manny and Marc for their hard work, thoughtful and detailed session coverage. Thanks to our buddies at Search Engine Strategies and Search Engine ...

Title and description tags are much more than keyword laced spider bait. On Organic search engine results pages (SERPs), these crucial tags are the headline and copy for what is essentially an organic text ad. Misunderstanding the dual purpose of foundational SEO attributes, is a common mistake and ...

They don’t talk about butterflies, candy ass theories and granola bars here. You get the impression that these alt.news used-to-be geeks are delightfully modest, after systematically bringing the known marketing-universe to its knees over the last 10 years. Having sprung forth from IRC, NewsGr...

Association with domains perceived by Google to be in bad neighborhoods can get your domain blown out of Google or seriously crippled.. This reality has spawned a favorite tactic amongst malfeasant black hats, who use the wormhole to destroy competition. It’s happened to our friends and it can...

A “splog” is a spam blog which might scrape or otherwise rip off content from other blogs. There are a myriad of motivations which drive unscrupulous publishers to steal content or create garbage posts: Organic prominence and AdSense revenue are classic spoils for plagiarizing.  Gaining...