McGrath worked at a PR agency and sent out the usual PR request to bloggers to generate a bit of buzz. One blogger, Borsch, got pissed and sent a not too happy email back. McGrath acted like a decent human being and apologised and asked how he should go about it. Apparently this is against the PR pr...

These web content ideas were first published in Linkbait Coaching last October. Note: this was around the Olympics, banks were not yet evil, the £ was strong…etc. Oh how things have changed. What’s rubbish about being British Wired costs $10 a year to subscribe in the US and $70 in the ...

Eva Green Will See You Now So says the latest cover of GQ. Personally I prefer Esquire. I can’t imagine ever reading the likes of Nuts and Zoo, but someone must. Back to GQ, the front cover headlines reads: Beyond Bond Eva Green Will see you now 20 + pages of Red-Hot New Looks for Spring/ Summ...

Have you noticed there is a fashion to blog about twitter tools these days, but instead of including 3 or 4, you have to wade through 50 or 60. Most in a list fashion with no real indicator of the usefulness of the tool. You would have more chance getting links to the post if you demonstrated your u...

It’s a few days after London SMX 08 and I think my brain and central nervous system have just about calmed down. This was my second conference and the first I presented at. I wasn’t able to go to a lot of the sessions on the first day as the cycles in my brain were being used up thinking...

Do you groan when you read, “Did you know that content is king?”. I do. But only because it’s an old phrase that has be over-used and misused countless times. More and more this year I’m thinking it’s the year of content. Last year was the year of Linkbait. But, lets fa...

I love keywords. Hell, I love words. So looking through a list of keywords is also entertaining, and as words are also my business I can claim I am being productive. Here are 500 words culled from Google Analytics, words and phrases and symbols which have been used to bring the stuff I create in fro...

Turning clicks into customers I usually don’t mention when a site gets a redesign, but this is a little different. I first blogged about Conversion Rate Experts, aka Ben and Karl way back in 2006. I could see then that these guys were special. They specialise in a niche of seo called conversio...

“Unfortunately the algorithm does not only look at submitters. Before a submission is promoted it must reach a certain number of votes within a 24 hour period. If every time User A submits a story, Users B-Z are the first to vote, the alarms are going to sound. It’s likely that when this hap...

The following is a cut down version of what you can see on linkbait coaching, where I help people develop content intended to get a nice dolop of links, sometimes using social media. VIDEO DELETED FOR BEING TOO CRAP If only every blogger deleted their crap. OK, so I am redoing the video and this tim...