Here I sit blogging in my hotel room at the Renaissance in Austin, Texas before a full day of search and social marketing brain dump at Pubcon South. Immediately after that is SXSWi for a few days. A few days after that it’s NYC for a PRSA thing followed by SES New York.  I speak at 15 plus e...

While marketing budgets are being cut or shifted, many companies are holding on to public relations — especially B2B companies.  A recent story in BtoB Magazine, “Marketers stay in the conversation with PR,� tells the story of a company that relies on case studies as part of their public rela...

Search marketing has been known as recession resistant because so many companies shift or increase internet marketing budgets there in good times and in bad.  When other marketing and advertising channels don’t hold up to ROI scruitiny, tactics like SEO hold up rather well.  Sage advice on h...

Say what you will, blogs are increasingly in competition for time and attention against mainstream media news sources. As the importance of blogs grows, many PR organizations struggle to identify best practices for engaging them. Blogger relations is not a matter of media relations with a new type o...

Social Media Smarts: Interview with Tac Anderson, Social Media Man of Hewlett Packard One of the great things about the social web is the opportunity socialize offline as well as online. That is how I finally got the chance to meet Tac Anderson from HP during BlogWorldExpo. Tac currently leads socia...

Social Media Smarts: Interview with Richard Binhammer from Dell - @richardatdell Photo Credit www.briansolis.com   Of all the companies known for making advances in the realm of social media, Dell holds a place that reaches both ends of the spectrum. References to “Dell Hell” are less a...

Over at Junta42 Joe Pulizzi has announced the quarterly update of his Junta42 list of content marketing blogs. I’m happy to say Online Marketing Blog was again included in the list. This time in a slightly improved position as you can see below. I must say, being included on a list with Brian ...

As is tradition at Online Marketing Blog, we take quite a few photos at conferences. I’ve never come back from an event thinking that I took too many.  Here are a few photos from day one of the WebmasterWorld Pubcon conference in Las Vegas, which for me, was interrupted by a trip over to the ...

One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management.  Search engines are fantastic for finding things. They’re also a significant contributor to influence online. Blogs, forums, social networks and media shar...

Please welcome guest blogger Jessica Rosenberg, a freelance writer and active social media user who blogs daily at It’s my life… and does product reviews at The Lemonade Stand . Jessica attended  BlogWell: “How Big Companies Use Social Media” event this week in San Jose. As ...