In Australia, which is best - traditional agencies doing social vs social media consultancies? What is the marketing mix - online, offline, direct, TV, social - that is optimum for brands? Note for overseas readers: Tony Thomas runs a small agency The Population specializing in social media marketin...

Just read this in the New Zealand Herald On Sunday… “This week the Seven Network confirmed it had cut the value of its 47 per cent holding in the Seven Media Group from A$793.9 million to zero, following Packer’s similar valuation of PBL Media when he dumped his residual holding of his familyâ...

Tonight is the Academy Awards night. Which is odd, because it’s usually around my birthday - March 24th. Do you know how annoying it is to invite people over for a birthday party and they keep wanting to turn the music off and turn the telly on? I’m emotionally scarred for life. Anyway, this is ...

One of those dumbass things you notice - Blizzard, makers of World of Warcraft does not have RSS turned on their official press release/media site. This means that instead of being able to subscribe to their news in say my.yahoo or igoogle, you have to go to the site and check for new news. None the...

Here’s a list of journalists from Australian (mostly mainstream) media who have embraced, indeed are head over heels, in love with Twitter. Let’s sit here and watch them.  Quis custodiet ipsos custodes. Who watches the watchers themselves? By the way, the first social networking book I ever rea...

Jennifer Ross @Jenn was on a plane, tweeting away, when the plane ahead of hers ran off the runway: Pushed back - airport shutdown due to "an emergency" on a flight taking off to the north A couple of pages of updates later - THEN heritage media starts reporting it. I wonder what United Airlines thi...

Jennifer Ross @Jenn was on a plane, tweeting away, when the plane ahead of hers ran off the runway: Pushed back - airport shutdown due to “an emergency” on a flight taking off to the north A couple of pages of updates later - THEN heritage media starts reporting it. I wonder what United ...

Follow @gapingvoid HO Ho ho.. ha HA ha Here’s a quick list of some ways to vet potential social media experts. 1) When asked about listening, gives you a blank stare. 2) Converses at people instead of with them on social networks 3) No tangible past experience delivering return on investment eithe...

Follow @gapingvoid HO Ho ho.. ha HA ha Here’s a quick list of some ways to vet potential social media experts. 1) When asked about listening, gives you a blank stare. 2) Converses at people instead of with them on social networks 3) No tangible past experience delivering return on investment eithe...

We got a Playstation 3 (on loan!) yesterday. Love it. But this advice is for all games boxes/consoles/whatnots over the "Tis the season to be gaming" holidays. Getting the your little darlings a PS3 for Christmas? Planning on having "Home" -the social virtual world - act like a babysitter while you ...