Live blogging The Short and Glorious Life of Web 2.0 presentation at Webstock 09 by Zeitgeist Author and Wired Blogger, Bruce Sterling. Bruce starts by saying, here in New Zealand, we have lost sight of Web 2.0. Mistakes have been made. You think it’s the world of tag clouds, drop shadows and ...

Hi Kalena This probably isn’t black or white, but in general, Is it bad to have one AdWords campaign with (50) ad groups? I would think if you need that many ad groups, you should probably be putting some of those groups into their own campaigns. Also, isn’t is best practice to delete ke...

Works at the Australian Museum. Had an idea for the museum web site 4 years ago and it has taken this long to get to this pre-launch stage. The public services world is about analysing, justifying and strategizing. The commercial sector is fasc tub the public service process is incredibly slow. This...

Got started in this biz because every client he ever had came to him with problems relating to web site sign ups. Wrote book called The Usage Lifecycle. First up: Sign up is hard. If you have 8% of first time visitors signing up for a *free* account, you’re doing well. When we think about the ...

Starts with an example of a blind user trying to call a website help line. Blind User: “Hello? I need some help please” Help desk staff: “What is your login password please?” Blind User: “Just a moment”. (He starts JAWS screen reader that reads out his password lo...

A Mashup Case Study by EveryBlock.com founder Adrian Holovaty A mini Google Maps app was actually developed by a NZ developer using the Google API. Got Adrian thinking and he developed ChicagoCrime.org which then morphed into EveryBlock.com ChicagoCrime.org was a mashup of crime data put together fr...

We’ve had a great response to our 2009 Search Engine College t-shirt design competition. You are all witty and clever people! We had a hard time narrowing the entries down to 5, so we ended up choosing 8 worthy nominees for our readers to choose from. Here are the finalists in random order: Te...

So my friend Jane laid down the 7 things meme gauntlet this week and tagged me in her blog post (grrrr, you’ll keep Flora ;-). The idea is to tell 7 interesting or unusual things about yourself that others may not know. I’m not one to back down from a challenge, so here we go: 1) From th...

by Kalena Jordan We all know that the most effective Pay Per Click advertising campaigns use landing pages that are matched perfectly to your target search keywords and designed to follow through with the idea or theme that your PPC ad has hinted at. But how do you determine the effectiveness of tho...

On behalf of the tutors and staff at Search Engine College, I’d like to offer congratulations to our most recent graduates: Search Engine Optimization 101 Kenny Harper Lafate Smith Mikella Layton Renee Lam Amy Conaire Allison Vinciquerra Adrian Schaal Amy Ambler Althaf Ahmed Clayton J. Bourges...