A lot of "buzz" has been going on about Skittles "homepage redesign" For those of you who've been spared from the tempest in a teapot, essentially Skittles decided to go all Modernista! (an agency that made Wikipedia their homepage; irked Wikipedia purists and as you can see,...

A lot of "buzz" has been going on about Skittles "homepage redesign" For those of you who've been spared from the tempest in a teapot, essentially Skittles decided to go all Modernista! (an agency that made Wikipedia their homepage; irked Wikipedia purists and as you can see, became a little too tra...

Forrester just released a report titled " Add Sponsored Conversations To Your Toolbox," authored by Sean Corcoran. Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for...

About a foot of snow outside which translates into about 10 links of things I discovered but had no time to elaborate on over the last week or so: Skittles homepage getting a lot of buzz. Seemingly positive. "Brave marketing" Here's my problem? What the buttons (or perhaps I should say...

About a foot of snow outside which translates into about 10 links of things I discovered but had no time to elaborate on over the last week or so: Skittles homepage getting a lot of buzz. Seemingly positive. "Brave marketing" Here's my problem? What the buttons (or perhaps I should say "where") is t...

My latest Adweek column is up. I wanted to write about this year's Super Bowl crop (or should I say crap) of commercials from both a digital and conversational (community, dialogue, partnership) standpoint. Here's the full text: The last thing you probably need right now is more Super Bowl r...

My latest Adweek column is up. I wanted to write about this year's Super Bowl crop (or should I say crap) of commercials from both a digital and conversational (community, dialogue, partnership) standpoint. Here's the full text: The last thing you probably need right now is more Super Bowl redux, bu...

I put this list together myself and it only cost the taxpayers $100bn (how's that for savings?): Mashable's 10 of the smartest big brands in social media. I'm pretty sure I disagree with at least 2-3 but it makes for good conversation, right? Twitter + Travel = Twavvel (Elmer Fudd approv...

I put this list together myself and it only cost the taxpayers $100bn (how's that for savings?): Mashable's 10 of the smartest big brands in social media. I'm pretty sure I disagree with at least 2-3 but it makes for good conversation, right? Twitter + Travel = Twavvel (Elmer Fudd approves) "Learnin...

According to Wikipedia, "L'enfant terrible (Terrible child) (also spelled enfant terrible) is a French term for a child who is terrifyingly candid by saying embarrassing things to adults, especially parents. The Webster's Dictionary also defines an enfant terrible as an unusually succes...