Francois Gossieaux is pointing out over in Emergence Marketing a new study by the Marketing Executives Networking Group that many marketing executives are done with hearing about “Web 2.0″ and are now turning back to traditional marketing strategies and tactics.  I can’t access th...

Ah, controversy. Now, it’s with Yelp, the mega online review site.  On Wednesday, the East Bay Express, an alternative newspaper that covers Alameda and Contra Costa counties in California, published a very provocative article , “Yelp and the business of extortion 2.0″ on the sa...

may as well take a stab at it… 1) The relationship between traditional agencies and clients will strengthen, then start to fall apart The recession means that marketing executives will be wanting to stay with the things that they’re familiar with…meaning traditional advertising.  ...

In one business day, Scott Monty showed us why companies still own their brand, why PR still matters, and why he’s a top notch social media strategist. TheRangerStation.com, a 10 year old fan site for Ford Ranger owners and enthusiasts, had been selling unliscenced Ford merchandise with the Fo...

In yet another example of why corporations don’t understand what social media really is, we now see that in a Forrester survey, corporate blogs are finishing dead last amongst eighteen categories as a source of information. The reason? The blogs are being perceived as being too promotional, as...

Back in 2000, I. along with several others here in the Washington area, started a group called Wired for Business.  It was one of those vibrant business technology groups that came about right around the millenium, one that had members enthusiastically discussing the future of business as we saw it...

If you haven’t read Bob Garfield’s presentations of how advertising will evolve over the next few years (Part 1 and Part 2), then you should. He calls this the “Chaos Scenario”…a perfect metaphor for what he describes. In it, he argues that traditional advertising is dy...

I recently submitted a proposal to do some social media marketing to a restaurant group here in the DC area. The group has four restaurants…three are identical in name and menu and the fourth is Tex Mex. Nice places. I’ll call the place CD. Disclosure: I work part time in one of them. An...

Statistics don’t lie, but they can tell different stories.The good news is that the Q3 2008 online advertising revenues were the second highest ever recorded. They were just under $5.0B. And they were 11% higher than Q3 2007. The bad news is that each quarter of 2008 hasn’t been able to ...

I’ve been reading with interest the post-election analyses of the use of digital strategies for the U.S. presidential campaign. Barack Obama’s campaign wins hands down for overall integration of strategy. A dozen years ago I wanted to start a business that would have basically been an on...