This content from: Duct Tape Marketing 7 Ways to Have Character (and Show It) on LinkedIn This is a special Make a Referral Week 2009 guest post By Scott Allen, author of The Virtual Handshake The best way to increase the number of referrals you receive is to increase your worthiness of receiving th...

This content from: Duct Tape Marketing Design and Operate a Referral System - part 2 A few days ago I covered the Design the Referral System part and today I want to finish up with the Operate part - after all, a system design is an academic exercise until you put the process into action. Equally im...

This content from: Duct Tape Marketing The Fail Cow is Getting Ready to Sing The Kansas City Star ran a ridiculous puff piece today about following celebrities on twitter - (hey, it was in the lifestyle section with all the other puff pieces so I have no problem with that.) What I did take issue wit...

This content from: Duct Tape Marketing The Picture Perfect Ideal Customer When it comes to attracting your ideal customer you should be able create a picture in your mind as you describe them. Using images of a real life customers can prove an effective way to help everyone in your organization narr...

This content from: Duct Tape Marketing Involve Your Employees in the Referral Machine Everybody I talk to these days is looking for ways to generate more referrals. And I get that, referrals are great - low ROI, shorter sales cycle, more qualified leads and less focus on price. There are lots of gre...

This content from: Duct Tape Marketing 2009 Will Be the Year for Small Businesses to . . . With 2009 just around the corner I thought it would be fun to collect the thoughts of some of the leading marketing folks around the web, but do so in what I am calling snack size fashion - so welcome to Snack...

This content from: Duct Tape Marketing What Becomes the Long Way Home When setting goals, creating marketing plans, or moving boldly in the direction of innovation, there is a strange force that holds some entrepreneurs back-that repeatedly makes the long road home more becoming. That strange force ...

This content from: Duct Tape Marketing Google Update Some YouTube Functions I’m always urging marketers to start using more video in their marketing efforts. Showing customer success stories and profiling your staff, products and offices, are great ways to help prospects and customers connect ...

This content from: Duct Tape Marketing Business Slogans to Live By I received word from a company called Wallblank, that is doing a pretty cool thing. It’s a form of fine art crowdsourcing. Wallblank curates limited prints from selected artists and then offers them each day until they are sold...

This content from: Duct Tape Marketing Automating Social Media Activity Does automating some of your social media activity automatically make it, well, less social? That’s the question I’ve been batting around a bit with some social mediaists. See, I think that small business owners some...