The world's biggest companies are failing at more than their profit performance these days. A new report from SEO measurement company Conductor finds that organic search results from the Fortune 500 would hardly rate a good MBA project. In fact, the report says "as a whole, the group is still doing ...

Even search engines get the blues. In a report that has not been officially released yet, the Search Engine Marketing Professional Organization, (SEMPO), says North American search marketing spending will increase only 9 percent to $14.7 billion in 2009 from $13.5 billion a year ago. Estimates made ...

The television marketplace known as "The Upfront" will start heating up  by the end of March, and although internet inventory isn't on the table, expect it to be in the back room. Far from the celeb and buffet-filled galas they used to be, the upfront is expected to be a pressure-packed process thi...

It would be easy to feel a bit sorry for Barnes & Noble. It is the biggest brick and mortar bookseller in North America, fighting the good fight for literacy against a tide of economic disaster. It has been laid waste by the internet and in particular, Amazon, one of the most innovative companie...

The recently wrapped AAAA conference in New Orleans was notable for something that didn't happen. It didn't produce an agreement on who owns performance data from online campaigns, and it is going to turn in to a brawl. The AAAA had formed a task force with the IAB to study the issue. They were slat...

By now it's a fair assumption to say that the new Skittles social media drenched website has owned the week in internet marketing. According to the March 5 Google Trends index it spiked more than 100 percent in news reference volume this week, and more than 50 percent in actual searches. Now that th...