As a young teen I heard Mark Knopfler sing about “money for nothing and chicks for free” and I remember fantasizing about how good that sounded but even then I knew that it was too good to be true. I’ve noticed from many of my marketing colleagues that money for nothing is the orde...

My Amazon habit goes way back. I joined Amazon Prime as soon as they started the program. If some villain wanted to take away my Amazon he would have to pry my mouse from cold dead hands Maybe I’m being overly dramatic but you get the point. I no longer think about the selection, convenience, serv...

Have you ever received great advice from a consultant but couldn’t implement it? A recommendation is just advice, no matter how excellent, until you implement. It’s only when you implement a recommendation that you reap the rewards. Even when you know the advice is great you can get cons...

We’ve hated the name, but loved the medium, all along. It’s social but it’s not media! Bryan wrote in Understanding and Aligning Social Media: “The biggest problem I have with the term “social mediaâ€� is that it isn’t media in the traditional sense. Twitter, Facebook, Li...

Customers say the darnedest things! What can you say when the owner of a company that had a 4.12% conversion rate improves it by 17% to 4.82%  in less than a quarter and says “ we’re sort of disappointed “? Even when clients can’t commit very much budget or resources to exec...

My friend, Juan Guillermo Tornoe’s Hispanic Trending blog is always a good read. His post Search Engine’s Perception of Hispanic vs. Latino made me think. First, the headline made me consider why I think of myself as Hispanic but never use the term Latino to describe myself. For those of...

I've never been a huge fan of Gladwell's book, The Tipping Point, because it oversimplifies how ideas spread. I intuitively knew that idea spreading was more complicated than that. In the February 2008 issue of Fast Company there's an interesting article that I think provides addition...