One of the most powerful lessons I learned at the Mom 2.0 Summit (other than I need to learn to drink caffeine again to keep up with those crazy ass moms) is how to blend brands and social media so everybody wins. So here's an important strategy tip for using social media to marke...

I've been to a lot of conferences.  Since I've spent so much time in the Internet/tech industry, most of the attendees are 20-30 something guys.   I can hang with the best of them. But 350 30- 50 something moms?  I could barely keep up with them.  I've never...

If you're on Facebook, you've heard of "25 Random Things About Me."   The idea is, you write down 25 things about yourself people may or may not know, then you tag other friends so they can see what you wrote, and write their own list to share with you and their other f...

  In the ultimate commercial competition, the best Super Bowl commercial is….   Actually, it isn’t a commercial – it’s an NBC line-up promo.   LMAO –  showed men and women literally laughing their asses off  and was the only belly laugh of the entire show. (Ot...

I am a word junkie.  Having spent so much of my career as a copywriter, I am constantly reading and listening, watching to see what words connect with, inspire and cause people to take action. President Obama is a master.   (Or at least his speechwriters are).  There were two...

      "Oh Shit" That's the predominant thought going through your mind. You are hanging on by your fingers.  You're trying to grab hold of something, anything, that will keep you from falling.  You keep going thinking it has to get better/e...

There's one in every crowd.  You know who I'm talking about.  You're giving your presentation and he or she is sitting there, arms crossed, just staring at you.   You can practically read his or her thoughts... Why am I wasting my time with this crap. If they part...

It was a bad moment.  My friend Brian sent me a link to a post entitled "The Death of Marketing to Women?" I had a flash of my entire career going - Poof!   What would I do?  How would I make money?  I could try to pimp out my Boston Terrier to those organizations t...

It's that time of year again.  Tis the season for predictable cliche ridden holiday copy.   "Put a smile on a child's face" ""The gift on everyone's list" "Show her how much you love her." Here's a quick easy way to find new, bette...

If there was only one piece of advice I could give to advertisers trying to reach moms, it would be this - Don't tell moms you understand them. As Julia Roberts said in Pretty Woman - Big Mistake. Moms have a B.S. meter stronger than a beagle's nose.   Anything that they deem inauthentic i...