When a prospect wants to research a search marketing firm, usually they would visit the website and take a look at their case studies of current or existing clients. However, even though the "art of the case study" has seemed to lose MoJo and/or purpose, All PPC gurus must ask themselves the followi...

SemGeek has decided put aside the dry, technical jargon of everyday Search Geekdom and write a few humorous depictions of Search Marketers and how we are not only attractive to Head Hunters and Recruiters, but also in our personal lives especially at the bar when trying to hook up. Isn't it time to ...

As more and more companies cut back their online advertising budgets, the traditional multi-faceted strategy filled with testing new untested verticals and the high volume, low ROAS% campaign which breaks even or at a loss just to own that search real estate, are being put on HOLD. However, no matte...

For those who are familiar with the limitations of Google Grants, the fact that Trademark Policies, do in fact, apply as in the mainstream is good to know. As more and more Google Grants are registered and being optimized, the "piggy-backing" game of using other trademark names to drive more ...

In our daily lives, there are people who simply do not follow "conventional wisdom" in whatever they do. In Search Marketing, that can also be associated with the way search marketers, both novice and experienced, create a strategy/plan, perform keyword research, write a text ad or even how they ana...

In any Paid Search Strategy, the obvious goal is to drive as much "qualified" traffic to your website as possible, while at the same time trying to keep the costs down. Many of us search marketers were trained to use keyword tools as the catalyst for identifying the most traf...

Yes, you heard it right. Using the power of Paid Search as a tool to help build your next website or website redesign could be one of the best decisions you could have ever made. You may be asking yourself, how the hell is PPC gonna help my website or even my client's website. Well, there are many t...

Ahh, don't you love when you can show the industry that you truly do not have a life outside of Search Marketing? SemGeek is proud to announce that Marin Software teamed up with Danny Sullivan and SMX to create the Biggest Search Geek Contest, which can be found at www.biggestsearchgeek.com . I AM A...

When you visit the Apple Movie Trailers website and choose to watch the Trailer for the New Movie 2012, at the end of the clip it tells you to "Google 2012 To Find Out The Truth" OK, so when I Googled 2012 I am a little confused as to what to look for, especially since there is no organic or paid li...

First of all, in my opinion, the term Strategy can take on many different meanings. In the Search Industry, strategy is often confused with a plan which entails minimal tactical changes. C'mon people, it is JUST A Marketing PLAN , nothing more and nothing less. It is a well organized plan which has ...