As the tides continue to turn toward corporate social responsibility, we are seeing what I affectionately term "conscious capitalists" popping up, using their high profile influence, social capital -- and revenue -- to drive change on a grand scale. Black Card Circle, an elite social network of prom...

Photo credit: Nick Dunlop With cause marketing becoming an increasingly hot topic, many companies are "cause washing" their brands, similar to that of greenwashing, in an attempt to create the perception of social consciousness without an authentic connection to the cause. Other companies use charit...

Spheric Technologies is a web consulting firm specializing in WIC and Ruby on Rails, but what sets them apart is not their technical expertise and all around geekery, it's their overarching commitment to the three C's - Customer, Culture, and Consciousness. It's fueled by a unique understanding of w...

By and large, a cause marketing initiative works best when a company is deeply committed to a particular social issue, and incorporates a greater platform for change than merely transactional efforts. While it has value to tie the proceeds from sales to a particular cause, it has the potential to co...

Around this time of year, big Fortune 500 companies resuscitate their annual giving campaigns, tossing boatloads of cash at a variety of charities in an attempt to demonstrate their philanthropic side, garnering a substantial amount of PR in the process. Meanwhile, in most cases, these very same com...

In this age of sustainability, environmental-focused initiatives themselves also need to be sustainable, not only as a potentially scalable business model to feed ongoing efforts, but as a source of compelling content that can spark -- and maintain -- awareness in the important issues our environmen...

With all of the time and energy we expend using computers, it makes sense that developing energy efficient alternatives should be a high priority for technology companies. And who better to grab the reins and innovate this category than Apple, reinforcing their commitment to bringing leading edge so...