One of the most important things to do is to keep it simple when you are trying to get them to understand how SEO helps their business. Here are the most important things you need to sell them on: Organic search engine traffic can bring in new customers. One effective way to do this is to use a tool...

My most recent interview was with Google’s Sandra Cheng, and we discussed the recent Website Workout program by the Google Website Optimizer team. This was a cool program where Google did test programs with 4 different companies, and then published the results as case studies. As SEOs we hunge...

If you have an interest in researching spam by other sites, and quantifying it, there are a few things you can do. One of these is to dump out a spreadsheet of all a site’s backlinks using a tool like Linkscape or Link Diagnosis. Then you can analyze the links. This can be a painful process, b...

Google Analytics recently took a huge step forward in the release that they did on October 22nd. I reviewed this with Brett Crosby during an interview recently (that will be published in the near future, but not today). Two of the biggest shortcomings in Google Analytics were the lack of segmentatio...

There is a lot of free SEO advice out there. If you look in the right places, and no how to judge what you are reading, it’s also pretty easy to filter out the good advice v.s. the bad advice. So, how is a poor publisher supposed to thrive in an environment where so many people know exactly th...

Lisa Barone wrote an awesome post titled: SMX Advanced Goes to the Dark Side. With 60 comments (and counting), including several by Danny Sullivan, the discussion thread is fascinating as well. At the end of it all, it looks like the consensus is that the event was a bit more black hat than many peo...

I just finished reading a post from Half’s SEO Notebook titled Your Obsession to Rank Higher is the Final Nail in Your Coffin. The whole post is a rant against those who don’t see that they need to do something special with their web sites, and who are, well, obsessed only with ranking h...

This week’s interview is with Google’s Dick Costolo. We discussed RSS Feeds, the way they are being used, and how monetization of feeds will evolve in the future. Please feel free to comment on the interview below....

Posted by Eric Enge Intro from Rebecca: Eric Enge is a guest blogger for SEOmoz and has contributed posts on topics like link building and APIs. Today he'll discuss the benefits of providing quality content on your site. One of the most important things you can do to help create a successful web sit...

There are lots of different people out there calling themselves SEOs. Some of them are actually really good. But, for today, let’s take a look at 11 sure fire signs that your dealing with a bad one: Focuses a lot of energy on meta keywords. Yes, they are still out there - SEOs that think that ...