ADOTAS — Email marketing might be old school, but it still works. Yet people creating and paying for emails make simple mistakes and lose customers. Emailvision gives the top five boneheaded plays in email marketing and how to avoid them. “In today’s economy, return on investment has n...

ADOTAS — The toughest part of my job is sifting the wheat from the chaff when it comes to ad networks. With more than 350, and growing, it’s hard to distinguish, with hard, reliable data, which has the right model as opposed to the bad actors out there. Blaise Nutter, from iMedia, had a ...

ADOTAS — Gay Ad Network has the launched the Lesbian Ad Network with Chemistry.com and Switzerland Tourism as the official network launch partners. The Lesbian Ad Network is comprised of lesbian brands throughout the world, and offers a unique platform for reaching the lesbian market across br...

ADOTAS — Brilliant marketing.  That’s all I can say about PETA’s over-the-top ‘Super Bowl’ commercials. The veggie soft porn videos were rejected by NBC for, among other reasons, a model in the video licking pumpkin, touching herself with her hand while eating broccoli...

ADOTAS — MySpace is working hard to take ad dollars from Yahoo and MSN portals, even letting major brands take over its homepage. It’s an attempt to overcome major advertisers’ worries about social media content by creating “save havens.” I don’t know how new this...

ADOTAS — Merchants are reworking online marketing ideas to get hard to close sales, a new survey shows. Merchants are creatively rethinking tactics such as using limited-time-only promotions, which jumped to 42 percent penetration in 2008 from 18 percent in 2007,  according to the e-tailing g...

ADOTAS — I have sifted through the web for information on prospective employees, employers and criminals for years. I was always amazed at the stupid things people put up.  Shortly after the Virginia Tech shootings, police arrested a college student who made vague threats of violence on campu...

ADOTAS — Google expects that some hard-hit customers will lean toward search advertising, but preliminary numbers are frightening for search. Search spending fell 8% in the last quarter of 2008 compared to the year before.  According to Efficient Frontier, it marks the first quarter of negati...

ADOTAS — Microsoft signed deals with Verizon and Dell, as it scrambles to expand its revenue opportunities and search business. Microsoft will provide cell phone Internet search services for the company, which will soon surpass AT&T Inc as the No. 1 U.S. mobile carrier. While the deal, rum...