Are you worried about sales?  Have you had to lay off some staff?  Are you scared about making it through the recession? Give away your product or service. I know it's counter-intuitive.  There's nothing conservative about giving away your hard-earned wares.  I'm ...

Image via Wikipedia It's hard to over-estimate the importance of a good logo.  When they're done well -- they can become shorthand for your entire brand or company.  Sadly, most logos never achieve that status because they're not well executed. If you're in the market for...

As a web developer, there’s little I dislike more than building sites to be accessible. Making sure we don’t build dependancies on JavaScript, making every widget work with a keyboard and not just a mouse, making sure that everything can resize without the layout breaking; it’s all...

Drew's Note:   As I try to do every Friday, I'm pleased to bring you a guest post.  Meet another  thought leader who shares his insights via the blogosphere. So without further ado ...Peter Korchnak.  Again. Enjoy! How can small businesses build strong brands? If bran...

Hopefully by now you've heard that Blogger Social is taking us to the fantastic city of Boston this April!  We've got a weekend packed with fun, laughter and smart bloggers!  We'll eat and drink our way through the historic city and our hostess is none other than Lori Magno, ...

I know he's not the only one who juiced.  I know part of why people came down on him so hard wasn't the steroids....but his attitude. But, when I think about Barry Bonds and his impact on baseball, I think asterisk. A while back, I wrote about Bonds and the danger we all face -- if we're not authen...

One of our strongest held beliefs at my agency is that it’s a wise marketing practice to give away what you sell.  We fight and struggle to get a prospect’s attention and when we do, the first thing we want to do is show them what we know and how we can help them. So why not reverse the...

And when your customers love you....that relationship is like steel.  It's recession proof, low ball price proof and it's one you will both keep and enjoy for years to come. With that lifelong belief in my head, I traveled to Chicago to attend GasPedal's Word of Mouth Crash Course....

In the comments section of my recent post 5 musts of business blogging, Justin Brady asked a very interesting question.  He asked: What if someone's reason for adding a blog is to simply keep their site updated and increase their Google ratings? What if they don't care for loyal reader...

January is the goal-setting month.  But, the truth is, most companies don't do it very well.  They look at their numbers (gross sales, # of employees, profit margins, etc) and with a mix of industry knowledge and wild assed guess - they project a percentage increase. We will increase...