Umair Haque, Director, Havas Media Lab is the next speaker here and I have to say, he's got the coolest presentation yet.  Like the way that he uses visuals to help tell his story. Five Paths to Behavior Innovation: Stewardship is about the responsibility you have. Trusteeship.  It&#...

Max Kalehoff, VP of marketing from Clickable is up for the second session here at the BRITE conference.  Here are his themes from the front lines of advertising: Media are commodities Premium is over.  The reason it's dying is that no one can really define it. Remnant is the new premium  CPM's pl...

Max Kalehoff, VP of marketing from Clickable is up for the second session here at the BRITE conference.  Here are his themes from the front lines of advertising: Media are commodities Premium is over.  The reason it's dying is that no one can really define it. Remnant is the new prem...

I know that Mars is getting a lot of attention for what they've done at Skittles.com, but in NY, they've also opened up a high end chocolate store in the West Village to tell a different story about chocolate. Look what OZOLife had to say about the new store at Mars Attacks / Daily Food / OZOlife. W...

I know that Mars is getting a lot of attention for what they've done at Skittles.com, but in NY, they've also opened up a high end chocolate store in the West Village to tell a different story about chocolate. Look what OZOLife had to say about the new store at Mars Attacks / Daily Food / OZOlife. W...

On the train heading to work and had a couple of random thoughts. Not sure if they'll end up being full posts, it's more some quick streams on consciousness right now. Just heard that Starbuck's is introducing instant coffee to their menu and getting ready to do a heave promotion around that introd...

We covered Honeyshed back in 2007 and we weren't that impressed with it then (see Experience Manifesto: HoneyShed) and now it seems that it's been shut down. They kept talking about it like it was something new & bold and it just never seemed to be much of either. And given most of the comments I've...

Very happy to see that people are actually studying the role that experience plays in creating brand loyalty. I must admit that I'm constantly amazed how brand managers can understand this connection in their own lives, by having the experience drive where they shop, etc., but as soon as they put th...

Here's a round up of recent press of the state of the retail industry and, as expected, we're starting off the year with lots of trouble brewing for our retailers. As we say a lot here, however, some of these problems are self-inflicted, with way too many brands selling pretty much the same thing wi...

Now that 24 is back on the air, I found this last from a few years back listing the top 100 facts about Jack Bauer. In no particular order, here are some of my favorites. Check out the whole list, it's a hoot! The one thing missing from the list, though, is anything about his great cell phone & serv...