Many people think that Search Engine Optimization involves some sort of magic formula. Sadly, quite a few SEO firms perpetuate this myth by shrouding their work in secrecy and mythology, spouting ten-dollar words like "algorithm" when they talk to potential clients. They make it seem like their SEO ...

In my new video, more than a year in the making, over 100 people from all seven continents contribute to show how people spread ideas and tell stories. Here is a direct link to the video on YouTube. How did you do THAT? New free ebook about how the video was made. As I was passing around the work-in...

There are more than a hundred thousand books released in the English language each year. How the hell do you stand out? Well, you can follow the lead of Lisa Genova, who used social media to turn a self-published book into a NY Times bestseller. Or you can use social media and have fun with your cha...

Do you remember the last time you called a toll-free number and were routed through phone-tree hell (“Press 4 for customer support. Press 5 for sales.�) and then had to wait on hold? How did that make you feel? Or consider the Web sites you’ve visited recently. How many were dull and uninspiri...

Erin Weed, founder of Girls Fight Back!, uses her Web site, MySpace and Facebook groups, blog, and YouTube videos as a way to promote women's safety and self-defense issues. Erin, a personal safety and self-defense expert who has conducted 500 seminars at schools, colleges, and corporations, started...

When I wrote The New Rules of Marketing & PR, I added the URLs of Web sites, blogs, podcasts, YouTube videos and other links at the bottom of the each page in case readers wanted to go to the sites I was discussing in the book. Many people commented that it was helpful, so I repeated in my new book ...

I love Sharpies. I carry one in my travel bag at all times because you never know when you might need one — like the time that I accidentally gouged the wooden desk leg in a hotel room. Applied a little black Sharpie and it was as good as new! Other people dig Sharpies too, such as the guy who dec...

Readers of this blog know that a great way to build buzz and generate interest in products and services is to make select content available for free online. There's no doubt that free content sells. For example, my free ebook The New Rules of Viral Marketing has been downloaded over 330,000 times pr...

I received a press release via email a few days ago from a well-meaning PR person. Guess what? I can't write about it because at the bottom of the release is this: NOTICE: This electronic mail transmission contains confidential information intended only for the person(s) named. Any use, distribution...

OK, regular readers of this blog know that I've offered a bunch of suggestions in the past few months for how to convince your boss to let you reduce the traditional marketing & PR that doesn’t work so well in an online world. The suggestions are ways to get them to allow you to adopt the new rule...