March 04, 2009
Hello? iPhone? Originally uploaded by Douglas Porter Full disclaimer: I do not work at Apple. I never worked at Apple. Nor do I play an Apple exec on TV. I have thought long and hard about what it takes to create something like an iPhone, though. To create a product that people will love. Not in ter...
Claire Giordano
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Claire Giordano
at 5:30 PM
February 02, 2009
What does the Starbucks brand mean to you? Beyond the obvious one-word answer: coffee. And what does Starbucks have to do with your resume? Suzanne Taylor of Inside Intuit fame asked me to critique the Starbucks experience the other day, and as someone who drinks coffee only occasionally, I decided ...
Claire Giordano
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Claire Giordano
at 4:59 PM
November 19, 2008
I’m fascinated by how people create. How they make things. Not just where they get their ideas from, but how they harvest the ideas and turn them into straw—and then gold. Is it part of the human condition, this curiousity about how other people do what they do? So it’s no surpri...
Claire Giordano
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Claire Giordano
at 2:08 PM
November 07, 2008
I first heard about twitter from DeWitt and Sogrady way back in January 2007. But I was super busy at work, and I didn’t get further than twitter.com. Truth be told I was one of the original I don’t get twitter skeptics. But I’ve relented. Reformed. Changed. In the words of Linda S...
Claire Giordano
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Claire Giordano
at 8:53 PM
October 17, 2008
I spent the last two days at the Conversational Marketing Summit in the gem of a Presidio in San Francisco. CM Summit, for short. I give it a solid A. Big thanks to John Battelle and the team at FM, along with the speakers. So, what did I like about it? I captured 32 ideas for blogs. T h i r t y - t...
Claire Giordano
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