There has been plenty of hot air blown into the bubble that’s getting ready to burst on Internet marketers again. I watched it happen the first time. With all the financial chaos crashing around us now, the last we need is the blind ignorance of the “new economy” happening again. E...

How would you like to get business advice from Seth Godin? I did. But then again so did you. Let me explain: On Independence Day, July 4th, 2008, Seth Godin wrote a post titled “Two Simple Web Businesses” where he declared the world’s need for “fixed-price web podiatrists....

Craig Danuloff, President of ClickEquations did a fabulous job exposing how to leverage Google Quality Score to improve pay per click success during our webinar yesterday. In case you missed the webinar you can see the replay. Unfortunately, we didn’t have enough time to get to all the questio...

In our time of economic chaos, I hope you find a slice of comfort in the wit and wisdom of Homer Simpson: Facts are meaningless. You could use facts to prove anything that’s even remotely true. And this sage Homerism is hard to beat: Oh, so they have Internet on computers now! The lovable Home...

We have worked with many demand or lead generation companies over the past 10 years. Most of the time when they come to us, they ask us to help them increase the number of people they convert into a free trial, a free download, or to create an account. Conversion Isn’t an Event, it’s a P...

In the spirit of Halloween, Chris Brogan and I would like to suggest to everyone who uses Twitter (if you’re not, there are many reasons why you should be) to play Trick or Tweet with the people you are following and your followers. Because like me, social media has connected us with so many f...

I just arrived home from San Francisco where I attended the eMetrics Marketing Optimization Summit. As always, it’s great to catch up with friends and participate in enlightening conversations. A key theme of my presentation: how to get organizational buy-in to testing and conversion optimizat...

Everyone wants to optimize. If you're like most companies, you have a laundry list of things you'd like to do with your site. You know instinctively that all the items on the list are of equal value. You know some might have more impact than others. You also know these items require differ...

Proflowers.com - 14.1% Coldwater Creek - 13.3% FTD.com - 13.0% "QVC - 12.8% Office Depot - 12.4% eBay - 11.5% Lands’ End - 11.5% Tickets.com - 11.2% 1800flowers.com - 10.0% Amazon - 9.6% [Source: Nielsen Online / Marketing Charts] Only four of these companies were on the list in December: Ama...

Time flies in the Internet world. It doesn't seem like that long ago that I wrote my first ClickZ column. Over the past seven years as a columnist and marketing practitioner, I've continued to be impressed by how dramatically the Internet has changed our lives and our world. Blogs have bec...