Authenticity. It’s the new catch-word in online marketing, whether in corporate circles or among the entrepreneurs who can make the most of it. But what does it mean? Let’s cut our losses and forget the clueless corporate crowd. It’s much more interesting to focus on the micro-businesses that ...

Seth Godin needs no introduction to this crowd. And there’s a good chance many of you already have a copy of his latest book, Tribes. If not, Tribes is all about leadership in a post-geography world. The Internet allows anyone to become a leader of a tribe big or small, with members from acros...

Blogging is a lot like high school… have you noticed? There are the popular kids (A-list), class rank (Technorati) and endless other clique rankings (Ad Age Power 150, Techmeme Leaderboard, Cat Blogging Superstars, etc.). All of this makes for the same ol’ hierarchical crap that tends to unneces...

Why is it that some people seem to easily sell tons of stuff, almost effortlessly? And why do some others seem to be doing all the right things, working really hard at it, and not getting the success they want? Frank Kern outlines the three biggest reasons why people don’t buy from you in this...

What’s all this you keep hearing about content marketing these days? Well, basically it’s what we’ve been talking about on Copyblogger for the last three years. It’s all about using relevant and valuable information to turn prospects into buyers. When I talk to people about t...

There’s an old saying in the world of advertising: Tell your story, or someone else will tell it for you. Now that mass marketing channels have fragmented and social media has blossomed, getting someone else to tell your story sounds pretty damn good. But, from the look of things, most companies j...

I’ve been a fan of Daniel Pink since the article “Free Agent Nation� appeared in the 12th issue of Fast Company in December of 1997. Somehow, we ended up chatting over email, which led to a meeting over steaming plates of migas at the Magnolia Café in Austin. Next thing you know, my story (at...

UPDATE: We sold 150 before I could get out of bed this morning, and a lot of people are disappointed. We’ve lifted the 150 cap and now the Thesis Black Friday discount is good until 11:59 Eastern time Friday. Coupon Code - 20D03977D0. If there’s anything I hate, it’s discounting pr...

The first Twitter writing contest was tough to decide. This one was ridiculously hard. Just shy of 1,000 haiku entries. So many great haikus we could have had at least 20 winners, if not more. But we can only have three. Except… we actually have four. First, let me introduce our Twitterlicious...

There are plenty of ways to succeed online, and plenty of advice for making it happen. But what’s the one thing that every successful entrepreneur can fall back on? If I had to reduce my recipe for success to just three ingredients, this is what those three would be: Content Copywriting Collaborat...