March 10, 2009
When we tallied up the results from our 2009 reader poll, I promised to invite more ongoing conversation by pointing out some of the interesting comment threads that are popping up in articles long after the original publication date. There's a large amount of untapped insight and perspective in som...
Digital Signage Insider Blog
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Bill Gerba
at 5:41 PM
| 1 Citations
Morning, folks. Here are some of the more interesting things being talked about in the digital signage market these days... What If Gen Y Wants to Be Behaviorally Targeted, asks AdAge a few days ago? I spend a fair amount of time working on plans to prevent dystopian, Minority Report-like futures, b...
Digital Signage News
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Bill Gerba
at 10:10 AM
March 03, 2009
Back from a week in Las Vegas and the 2009 Digital Signage Expo, I'm struggling to find a way to summarize what I saw, heard and experienced that won't just be a rehash of what so many others have done across the web already. Sure, there were lots of great conferences and presentations. And there we...
Digital Signage Insider Blog
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Bill Gerba
at 3:47 AM
February 19, 2009
Morning, folks. I just noticed my morning press posts haven't been posting appropriately, and are now lost to the ether. Here are some of the things I meant to post this week: Wireless Ronin loses more money (they blew through nearly half their cash reserves in 2008). I know, I know, it hardly even ...
Digital Signage News
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Bill Gerba
at 10:37 AM
February 13, 2009
In an attempt to avoid some of the sillyness with missed meetings and confused times last year, here's my public schedule for the DSE show (I'll be cross-posting this to the WireSpring blog shortly): Monday, 2/23 - 2PM - 5PM: POPAI Technical Standards committee meeting. If you're part of the tech st...
Digital Signage News
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Bill Gerba
at 10:56 AM
January 29, 2009
Saw this on DSInsights and was very impressed. Hold a box of LEGOs up to the kiosk, and the screen will show you what's inside. It's kind of like a simulated X-ray machine just for the product. Of course, it also shows the models that can be built from the particular LEGO set, and probably has a few...
Interactive Kiosk News
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Bill Gerba
at 10:57 AM
January 22, 2009
One of the interesting things about working in an industry that's actually growing during the recession is that people start paying a lot more attention to what you do and how you're doing it. While the digital signage field -- and actually, the whole digital out-of-home field -- garnered an increas...
Digital Signage Insider Blog
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Bill Gerba
at 1:08 AM
January 21, 2009
Here are some of the more interesting industry new items from the past few days: Health Club Media Network Picks Met|Hodder As Digital Advertising and Content Producer of Record: You don't hear about too many digital signage AORs, but Met|Hodder has been working hard to make sure that their agency i...
Digital Signage News
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Bill Gerba
at 11:00 AM
January 06, 2009
Here are some of the more interesting industry new items from the past few days: Focus Media loses Sports Media unit to competitor - Bejing-based flat-screen advertiser Good Media took over its fitness-center advertising competitor Sports Media, formerly owned by Focus Media. Ding Bingwen, former Sp...
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Bill Gerba
at 8:30 AM
January 03, 2009
If the latest survey results from The HUB are any indication, 2009 will be the year of the shopper marketing program. Just a few short years ago, hardly anybody had even heard of the practice. But today, we're seeing the biggest of the big retailers (like Walmart and Target) employing shopper market...
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Bill Gerba
at 5:03 PM




