March 09, 2009
As many of you know I am not just a digital idea person. I have broken the line. Actually I have said "Screw the line!". In my most recent pitch I have been playing with animation and live action and mashing them up. While playing I have stumbled on to a few finds. Tokyo Plastic Suspect...
ON: Digital+Marketing
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ArtistaPena
at 11:14 PM
January 11, 2009
Refresh.  It seems like a simple task. Hit a button on your browser and the page changes. Easy, right? It isn't. A refresh usually takes complex systems and or labored work to make real change. The same can be said of the state of affairs around the world. The arrival of the New Year has c...
ON: Digital+Marketing
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ArtistaPena
at 1:55 AM
December 24, 2008
The last few days at the office were incredibly nerve wrecking. Â As I reflect on the last 48 hours I can pinpoint the source of my aggravation to Adweek's crappy reporting. It rocked the foundation of my Nationwide team this past week. It began when my iPhone's RSS feed sent chills of terror from m...
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ArtistaPena
at 6:41 PM
Looking for a new scent to hit the club scene? Â Look no further! Burger King launched a limted edition body spray that claims to smell like "the scent of seduction with the hint of flame-broiled meat". Want to your man to salivate like a Pavlovian dog when your in the room? BK says "The Whopper san...
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ArtistaPena
at 1:51 PM
If you were looking for an alternative toy to your RealDoll Apple may have just made getting a mobile thrill on your iPhone a bit harder. Yup! Apple rejected the iBoobs app. The application allowed users to jiggle a pair of animated boobs. According to BuzzFeed it contained “objectionable co...
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ArtistaPena
at 2:57 AM
December 21, 2008
The words " Social Media " have become the most abused words in the last year. The abuse has usually come from the agency world. Instead of attempting to create advertising that inspired brand engagement or "conversations" or even purchase, agencies spent a year attempting to jump on a bandwag...
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ArtistaPena
at 4:35 PM
As many of the US's largest brands continue to feel the pinch of low consumer confidence, no new consumer credit and the downward spiral of 08 in to 09, many brands have revealed cuts and consolidation of their marketing dollars. Â This week was especially hard for many on Madison Avenue as the rip...
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ArtistaPena
at 1:52 PM
December 16, 2008
Scion continues to use content and creation to drive its marketing and brand efforts. In 2007 to support young, emerging filmmakers, Scion Easy 10 gives up-and-coming visual artists a chance to shoot a short film on a topic of their choice. This year, Scion will be switching up the format by selecti...
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ArtistaPena
at 2:11 PM
December 06, 2008
Did you know you could have to many friends? According to Facebook you can. For those of you who have followed my Twitter & Blog posts last week you know that I was maintaining my "network" when [ dramatic pause - GASP!] My account was diabled! [epic fail ...
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ArtistaPena
at 1:00 AM
November 29, 2008
Last night I was cleaning up my Facebook profile. First I went through and cleaned up which groups I was subscribed to, then I added a few new friends who have begun following me via twitter. While doing that I was catching up on my blog posts and toggling between tabs on my Firefox browser. (...
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at 3:22 PM




