There's a huge amount of discussion lately about measuring marketing based on ROI. And there seem to be two camps—Hard and Soft.The Hard Marketing Camp wants to tie everything to sales metrics saying anything that doesn't result in a revenue measurement doesn't count. The Soft Marketing Camp is fo...

It’s hard to believe it’s only been a year since Marketo first came on the marketing automation scene. In that short amount of time they’ve gained 150 customers in 9 countries. Feedback from their customers and the company’s own experiences using their software have driven this robust, upgra...

Most of us have been brought up thinking about stories as structured with a beginning, middle and end. Most of them tend to unfold chronologically. If you miss the beginning, you have to work pretty hard to catch up with the middle.The Internet has changed this experience. Information comes at your ...