My, how well organized Google was to announce their new behavioral ads in content targeting offering. To the public at large, VP Product Management Susan Wojcicki provides the official explanation of why digital advertising is good, how Google tries to make the ads relevant, and what behavioral targ...

Before we delve into the review, your Phillyist would be remiss if we didn't tell you about how we almost didn't get into this show Saturday night. Since the show was sold out (seriously), we knew it was important to get like double-confirmation that we were on the press list or else it was no-dice-...

I know it's difficult to imagine wanting to walk/jog/bike/blade/streak along the Delaware River on a snowy morning like this one, but bare with Nutter Butter for one minute because he kinda made a big announcement yesterday. Fresh off giving the old Penn's Landing Corporation a good spanking for its...

In an old Yahoo Mail account, I just stumbled on Yahoo's announcement that they'd be closing the Briefcase file storage service as of March 30. I was immediately curious if I actually had anything in my old briefcase. Perhaps a couple of non-working pens? Pennies? An old Hubba Bubba gum wrapper? Scr...

Some of you may have read the article in last Friday's Inquirer by Inga Saffron, the best/only reporter who covers planning and design issues in the mainstream media, about the Mayors' Institute on City Design. MICD is essentially an annual conference on city design only open to U.S. mayors in which...

Why is search marketing holding up, relatively speaking, as so many other areas of the economy come crashing down? Gord Hotchkiss explores seven reasons. One in particular caught my eye: "search is category-agnostic." In many consumer categories, you're locked into a single logic. Selling more high-...

There are always questions that arise when a tour like this one rolls into town—one headlined by a charismatic frontman once at the top of the rock charts who has since struggled because of drug addiction and problems with the law. One who has sold tens of millions of albums with his original ...

We'd like to introduce you to Andrew P. Goodman, an old schoolmate of Editor Jill's, and our newest addition to the Phillyist staff. Andrew is a planner at Penn Praxis and sometime-contributor to PlanPhilly.com—meaning we can count on him to keep us updated on all sorts of cool stuff going on ...

In the past, I've ranted a bit about marketers "over-targeting" to the point of stereotyping, with the effect of alienating a large portion of the customer base. In a recent book chapter I used the example of car ads that seem to cater exclusively to 24-30 year old males, yet in my real world travel...

You can take the Yahoo out of the country...but you can't take the GoTo out of Yahoo? Our industry seems rather talked out these days, but if you look hard enough, there is actually some discussion of Yahoo's recent terms-and-conditions update for the search marketing program, the crazy one that giv...