Nonprofit Social Network Survey Calling all nonprofits that use social networks. NTEN, Common Knowledge and ThePort have teamed up to take a snapshot of how our non-profit community uses social networks. This survey is designed to answer questions like "buy or build," to give nonprofits benchmarks, ...

How far would you go to build your brand? Would you turn your website’s homepage into a snaphot of what people are saying about your product via a twitter feed if you knew it would generate buzz and make your website go “viral?� That’s what the marketers of Skittles were banking on when they...

To Tweet or not to Tweet is not the question. But how nonprofit organizations can take advantage of Twitter should be. Twitter, a micro-blogging site makes it easy to create short posts known as tweets from anywhere, using almost any kind of wireless device – perfect for users with little time...

Nonprofit professionals who work in online advocacy and web management often wear several hats. They are the “go to” person to write and send out action alerts, analyze results and trends, fix website errors as well as market the organization’s websites and grow their email lists. ...

After hearing about Twestival, I was intrigued. Could that concept be translated to help a local nonprofit? As the director of development of Girls Inc. of Chattanooga, I'm always looking for new ways to raise money. I reached out to John Hawbaker, the editor of Chattarati, a local Chattanooga blog,...

Direct Mail acquisition is one of the most expensive ways to raise money these days. When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. Direct Mail typically generates a 0.5% to 1% response rate for acquisition, so ...

Do you know someone over 60 who is changing the world? Check out the Purpose Prize, which is looking to award up to $100K to social innovators who are creating new ways to solve pressing social issues, ranging from education to health care to poverty and global warming. The deadline is March 5, 2009...

I will be watching Twitter like a hawk later this this week. Why? Because 175+ cities around the world will be hosting Twestivals on February 12th, which bring together Twitter communities for an evening of fun and to raise $500K for charity: water, a nonprofit organization bringing clean, safe drin...

Judith Freeman of the New Organizing Institute and Liza Sabater of Culture Kitchen joined me on a panel earlier this week at the Fem 2.0 Conference to discuss the importance of incorporating Web 2.0 tools as part of an organization’s communications strategy. We had a lively discussion with sev...

In part one of this post, I discussed the first steps the National Women’s Law Center took when we initially received our Google Grant, and some of the challenges we faced getting started. Today, I’ll go into more detail on how we’ve maximized the use of our grant, and some of the ...