Here I sit blogging in my hotel room at the Renaissance in Austin, Texas before a full day of search and social marketing brain dump at Pubcon South. Immediately after that is SXSWi for a few days. A few days after that it’s NYC for a PRSA thing followed by SES New York.  I speak at 15 plus e...

Quietly, without trumpets, fan fare, ticker tape parades or walks outside of the limo that give the secret service heart attacks, President Barack Obama has been changing the way the executive branch of the government does business online.  Not only that he's influencing the other branches, in part...

I have been asked this quite a few time over the last week or so which suggests people want to but don't know if they should.  Here are seven reasons why I think you should. 1. ROT (Return on Time) If as a recruiter you are doing your job well, you will be keeping touch with good quality c...

.flickr-photo { border: solid 0px #000000; }.flickr-yourcomment { }.flickr-frame { text-align: left; padding: 3px; }.flickr-caption { font-size: 0.8em; margin-top: 0px; } kutiman remixes youtube, originally uploaded by gorgeoux. 1. Kutiman remixes YouTube into ThruYou is a kick ass project like I ha...

I took two days holidays last week to attend the FOWA Dublin conference and thought I’d contribute to the wealth of blog posts on this event: Ryan Carson gave a very practical, actionable talk about starting a small web business. A terrific start to the event and well worth listening too. If n...

Online footware and apparel retailer Zappos.com is partnering with video hosting and sharing platform Magnify.net to launch a “BoxBreak” campaign to engage the retailer’s customers into building a video community around Zappos. BoxBreak will encourage customers to first capture the...

Word of the release of an exciting new project from the Berkman Center for Internet & Society and Thomson Reuters. From the Berkman Center Site: Researching the nature of news, and media information flows, has always faced a difficult challenge: there is so much produced by so many outlets that...

According to copywriting legend Eugene Schwartz, a headline’s main job isn’t to sell; it’s to gain the readers attention and compel them to read the ad.  And this is sound advice, but the Internet also requires one other thing in today’s web 2.0 copy world… Step 1. Scent: Web copy add...

Good morning all, With the NJDOE and just about every other state department of education talking about the importance of globally connected (aka ‘flattened’) classrooms, many districts are trying to figure out exactly what that means and how to get there. Let’s face it: our time i...

Yahoo answers is evolving to be just a USENET, there is no structure to information creation as there is in Wikipedia.Robert Hooker supports these messages. Kind of....