When ad networks alone are not enough to sell all of your ad inventory, ad exchanges step in to help you maximize the money you make. Put simply, ad exchanges work on the same idea as stock markets. They allow buyers to bid on your inventory, and the demand for your inventory determines the price at...

Patrick Smith, writing over on paidContent UK, has some interesting thoughts on print media's future : ....there’s a strong case for saying 2009 will mark a shift from seasonal, sensible belt-tightening to the long-term shrinking of the newspaper industry in Britain. Here’s why… —The old bus...

This morning’s Observer column. On the web, we will see whether Twitter, geeks' beloved microblogging service, can find a viable business model. Given that Jonathan Ross and Jeremy Clarkson have just discovered, and signed up for, the service, it has clearly peaked. When boobies like that...

IN THE FINANCE section of the Irish Times, Karlin Lillington (below, left) fingers "the next five big things" and I think she's pulling some material from the rough notes of a few board meetings I've heard discussed in the Horseshoe Bar of the Shelbourne Hotel. For a helicopter vie...

Last week we posted out top Facebook stories of 2008. This week it’s time to look ahead to 2009 and consider what the year may hold for Facebook. After an extremely successful 2008, it will be hard for Facebook to do much better than they did this year. We think there is still a lot of opportu...

Internet Overtakes Newspapers As News Source (Pew Research Center for the People & the Press): I suspect advertising networks and agencies have noticed this new research: "For the first time in a Pew survey, more people say they rely mostly on the Internet for news than cite newspapers (35 perce...

Internet Overtakes Newspapers As News Source (Pew Research Center for the People & the Press): I suspect advertising networks and agencies have noticed this new research: "For the first time in a Pew survey, more people say they rely mostly on the Internet for news than cite newspapers (35 perce...

Here my new media predictions for 2009: what to expect when it comes to new media, professional web publishing and learning, collaboration and social media? Find out everything I see coming across these key areas in this two-part report opening today. Photo credit: Giancarlo Mazzaro - 7th Floor I ha...

Here my new media predictions for 2009: what to expect when it comes to new media, professional web publishing and learning, collaboration and social media? Find out everything I see coming across these key areas in this two-part report opening today. Photo credit: Giancarlo Mazzaro - 7th Floor I ha...

Related: 2007 Predictions 2007 How I Did 2006 Predictions 2006 How I Did 2005 Predictions 2005 How I Did 2004 Predictions 2004 How I Did Reading over my predictions for 2008, I was struck with one thing: It wasn't a list. It was more of a narrative, making decoding how I did that much more difficult...