Advertising Age, the leading trade magazine for the marketing industry, has pulled its March 16 issue. There has been a lot of talk about the decline of print media recently but instead of just reporting another story that not only impacts readers but the lives of the people who work there, PSFK dec...

I wanted to pop in and let you know about an awesome (time-sensitive) opportunity to get some free advertising and great consulting if you’re in a service based business. I’ve been approached by one of the marketing students (Rob) from Queensland University of Technology (QUT) in Brisban...

Part Four of a six-part series Attracting the largest army of supporters ever seen in a modern American election is one thing, but even more impressive is that the Obama campaign managed to put them to work — as online recruiters, as cash machines, but also as organizers, block-walkers and pro...

The idea of people doing whatever needs to be done in order to make money and provide for their families is a common trope in novels, television and movies. Usually, though, this takes the form of someone entering into prostitution, selling drugs or doing something else that’s illegal/unethica...

The advertising system that is Google just got a whole lot stronger with word today that the company is entering the behavioral targeting world in a big way. There are two reasons this is extremely significant for local media companies. One, Google’s Adsense program is so widespread that the c...

The geniuses at Google, the world's most arrogantly clever ad sellers, have announced plans to target ads to Internet users based on their "interests." You can opt out — but there's a catch. Susan Wojcicki, the Google vice president who's also the sister-in-law of cofounder Sergey Brin, announ...

Google today took a major step into the controversial targeted advertising space market by introducing a global display advertising system on YouTube and other networks. The programme means advertisers will focus their campaigns on users who have previously visited related sites, or who have express...

It’s that time again folks. It’s time to write a headline that if someone doesn’t look beyond the statement it may seem a little odd or maybe even shocking. Of course since we are concerned with Internet marketing here this is actually a story with a pleasant ending. The findings a...

This is very interesting .. Google to offer advertisements based on behavioural profiles .. but offers users a chance to edit profiles. Behavioural profiling, 3D profiles etc is also covered in a very recent book I wrote called Social media marketing How Data Analytics helps to monetize the User Bas...

At Google, we believe that ads are a valuable source of information — one that can connect people to the advertisers offering products, services and ideas that interest them. By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for e...