According to copywriting legend Eugene Schwartz, a headline’s main job isn’t to sell; it’s to gain the readers attention and compel them to read the ad.  And this is sound advice, but the Internet also requires one other thing in today’s web 2.0 copy world… Step 1. Scent: Web copy add...

As usual, Dela Quist of Alchemy Worx has decided to turn things on their head and not accept the 'norm'. In this case he's being irreverant to the holy 'relevance' mantra of email marketing....and he makes a good point. In the latest issue of email-worx,, he talks about replacing 'relevance' with ...

One of the popular online business method is affiliate marketing. It is ideal for somebody who is starting an online business, but don’t have an own product and people who don’t know to make a product, affiliate marketing is an ideal starting. Like any business for success affiliate mark...

CCS Coastal Computer Solutions, Inc. Toby's Tips   In This Issue: March 2009      •   Welcome to CCS! •   CCS Name Change       •   How to Keep Your PC in Shape   •   CCS is Going "Green"   &...

I recently posted that I believe online newsrooms, search engine optimized press releases and email newsletters are more important to organizational communicators than Twitter and Facebook. Not that I believe Twitter and Facebook are unimportant. The Advance Guard just released a white paper on how ...

You have the idea. You have the copy. You have the creative. Everything is done and you have an email marketing program/campaign that you are ready to get out the door. Check, Check, Check. But what happens when it leaves your location and enters into email inboxes around the globe? Well you could g...

As the marketing world (re)discovers email, many people are asking if they can send out more email to keep sales/responses flowing through difficult times. Experts are skeptical, citing the risks of increased spam complaints, unsubscribes and list fatigue. Short-term response boosts can come at the ...

ADOTAS — Email marketing might be old school, but it still works. Yet people creating and paying for emails make simple mistakes and lose customers. Emailvision gives the top five boneheaded plays in email marketing and how to avoid them. “In today’s economy, return on investment has n...

Toronto, ON We’re looking for someone to head up the Marketing Team at Tucows. Reporting to Ken Schafer (VP Marketing and Product Management), you’ll play an active role in developing the marketing and communication strategies for the company.  Your goal is to energize and enable a marketin...

Got two emails tonight, one from Brian Cowen: Dearest Gracious Friend, I am Brian Cowenagai, son of proud King Bertierobber, do not be surprised I am writing to you. I am the holder of greatest wealth from my proud King which he minded for friend builders of giant palaces. My proud King was removed ...