Ad Agency Online, L.L.C., (AAOL), was formed in December of 2001 as an online communication / distribution system linking a national network of affiliated automotive advertising agencies .   At that time social networking was in its infancy, but the Internet based resources that AAOL provided to it...

E-BLAST. I’m not sure DJ Waldow has hated any other word more. If you’ve been paying attention, he’s not the only one out there stating the “batch-and-blast” approach of email marketing should be abandoned if you want killer results. Think about it: It’s next to impossible that everyone ...

They call this problaby good email-marketing. I call it simple bullshit marketing, thriving on fear and the popular topic of "the economic crisis". The money is stuck on one side anyways. Every smart capatilist who knows about these kind of fluctuations has stashed away their money in safe place. He...

Having just finished Malcolm Gladwell’s new book, Outliers: The Story of Success, my head is spinning once again. As Gladwell has done in the past with The Tipping Point and Blink, he managed to get me thinking about whole new ways of living and doing business. In that vein, The Outliers successfu...

And so once again it’s that time of year to reflect and to ponder, to review the year that has just passed. These sort of posts (and there will be many of them in your rss reader over coming days) can be done to death but … I’ve come to realize that, in fact, a retrospective post i...

As I was pondering my new year’s resolutions for 2009, I located a copy of the resolutions I wrote exactly one year ago.  I made an extensive list of what I had hoped to acheive for 2008.  I am happy to say I achieved nearly all of my goals (except for losing weight!).  But what really asto...

While 2008 was an eventful year in email marketing, we’ve had a busy year here at Blue Sky Factory as well. With a strategic acquisition, additions to the team, and recognition as one of the 5,000 fastest-growing private companies by Inc. Magazine, we had a lot of exciting events and announcem...

In just over 6 hours, we will be in 2009. 2008 will be gone, and we will even start thinking towards 2010. Doesn’t time just fly? Time seems to fly even faster when you’re having fun, when you wish that every day had a few more hours as you are excited about what you’re doing and e...

Hi all, Thanks to a post from Marianna Haye's, I was intrigued to write a quick post about our plans to 'eMarket' in the new year. I've been 'drinking the social media coolaid' for quite some time now...and I personally think that all organizations need to really think hard about their participation...

Email marketing has proved to be an easy and cost effective way to establish and maintain long-lasting relationships with your customers and prospects. The tools available to marketers today provide not only a better subscriber experience, but also new opportunities to build value. Effective email m...